ART AND/OR TECH­NOL­OGY?

Friday - - ASK THE EXPERTS -

QMy daugh­ter is very good in arts and tech­nol­ogy, but she is not sure which field to choose for her UG stud­ies. Please ad­vise.

AWhile on the face of it, a com­bi­na­tion of art and tech­nol­ogy may seem in­con­gru­ous, delv­ing into it we re­alise there is con­sid­er­able syn­ergy be­tween these two sub­jects. It is sur­pris­ing just how eas­ily these two are merged in var­i­ous study streams, cre­at­ing op­por­tu­ni­ties for cre­ative tech­nol­ogy. In fact the two streams have al­ways worked to­gether – think of Andy Warhol and silk screen paint­ing or the im­pres­sion­ist paint­ing out­doors with plas­tic paint tubes.

That said, the in­ter­twin­ing of the two has in­creased con­sid­er­ably over the last cou­ple of decades, re­sult­ing in new ways to mix dif­fer­ent types of me­dia or sim­ply mak­ing the process of cre­at­ing it eas­ier.

Ca­reer streams like web de­signer, graphic de­signer, aug­mented re­al­ity de­signer, mul­ti­me­dia artist, mo­bile app de­signer are ex­am­ples of to­day’s hi-tech re­quire­ments.

Web de­sign­ers would de­sign web­sites, de­velop eye-catch­ing vis­ual con­tent for clients; graphic de­sign­ers would present ideas pic­to­ri­ally for client pre­sen­ta­tions and ad­ver­tise­ments; an aug­mented re­al­ity de­signer would de­velop games, vir­tual in­stal­la­tions; mul­ti­me­dia artists would work on dif­fer­ent me­dia plat­forms and de­liver images, videos, etc. and mo­bile app de­signer would de­velop apps which, to­day, have be­come a life­line for most of us.

The fash­ion in­dus­try, too, em­ploys cre­ative tech­nol­o­gists for var­i­ous con­cept briefs and cre­ative im­ple­men­ta­tions. Be it il­lus­trat­ing a cos­tume de­sign or ex­plain­ing a cou­ture look to the client; tech­nol­ogy makes the process sim­pler and mean­ing­ful. Film edit­ing and an­i­ma­tion are other ar­eas re­quir­ing syn­the­sis be­tween tech­nol­ogy and fine arts.

Cre­ative tech­nol­o­gists could ei­ther be a tech­ni­cal stu­dent with a cre­ative mind or a stu­dent with pen­chant for art and cre­ativ­ity with a bend for tech­nol­ogy. Ei­ther way the per­son should have a sound un­der­stand­ing and pas­sion for both fields.

You could study Fine Arts and aug­ment it with knowl­edge of tech­nol­ogy, soft­ware and 3D an­i­ma­tion, or you could pur­sue a de­gree in Art Tech­nol­ogy, which in­volves the study of artis­tic cre­ativ­ity, tech­no­log­i­cal knowl­edge and art the­ory.

Uni­ver­si­ties world­wide have in­cluded this dis­ci­pline in their cur­ricu­lum to meet the in­creas­ing de­mand for pro­fes­sion­als in this area. Pre­mium uni­ver­si­ties like FIT ( Fash­ion In­sti­tute of Tech­nol­ogy), New York to Limkok­wing Univer­sity of Cre­ative Tech­nol­ogy of­fer cre­ative tech­nol­ogy spe­cial­i­sa­tion.

SAN­JEEV VERMA is an in­ter­na­tional ed­u­ca­tion coun­sel­lor

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