ASYA VARETSA AND KATE ZUBARIEVA

Sleeper Co-Founders

Grazia Middle East - - HOW TO BE IN FASHION -

Sleeper lays claim to the pop­u­lar­ity of wear­ing PJs out of the house. The Ukrainian nightwear la­bel spe­cialises in beau­ti­ful, yet easy-to-wear night­ies and py­ja­mas that are so chic you want to show them off. Cre­ated by two for­mer fash­ion ed­i­tors, these women knew ex­actly what they (and we) wanted: the need for com­fort with­out for­sak­ing style.

What’s the best thing about work­ing to­gether?

Katya: First of all, Asya is my friend. We are very close. We’re al­ways there for each other and hear each other out. But the most im­por­tant thing is that we laugh a lot.

How did you be­gin work­ing to­gether?

Katya: We were friends and both came from the fash­ion in­dus­try. We used to work as fash­ion ed­i­tors for lead­ing mag­a­zines in Rus­sia and Ukraine. Our ex­pe­ri­ences pushed us to cre­ate some­thing new, some­thing that be­longed to us.

Asya: The idea to cre­ate home­ware oc­curred when Katya had a Christ­mas nap af­ter watch­ing the movie Curly Sue. She shared her dream with me, and six months later we launched our first col­lec­tion. Two months later, then Ed­i­tor-inChief of Vogue Italy, the late Franca Soz­zani, named Sleeper the brand of the month.

Asya: When we be­gan work­ing on Sleeper, the [2014 Ukrainian] rev­o­lu­tion was tak­ing place on the streets of Kiev. We all par­tic­i­pated in marches and we had all lived through a true night­mare.

Katya: All our fears van­ished com­pletely. We stopped be­ing afraid and were ready to start a new chap­ter in our lives. Then we came up with the idea of cre­at­ing a com­pany with its own voice that would bring joy in sim­ple sit­u­a­tions.

What kind of woman wears your la­bel?

Asya: The Sleeper girl is def­i­nitely a per­son­al­ity whose home life is filled with the same sense of joy as her so­cial life. We be­lieve that ev­ery in­di­vid­ual rep­re­sents a whole world, a uni­verse.

How do you see your pieces be­ing worn?

Asya: We came up with the idea of py­ja­mas that you can wear out­side. For ex­am­ple, you can wear our py­jama top to the of­fice in­stead of a reg­u­lar shirt; a silk robe can func­tion as a sum­mer coat, and our white silk py­ja­mas can serve as a wed­ding out­fit.

Katya: It’s easy to in­cor­po­rate the clothes from Sleeper into your own wardrobe. Var­i­ous com­bi­na­tions are pos­si­ble, such as a top with jeans, pants with biker jacket, py­ja­mas with a trench coat, pants with kit­ten heels, a slip dress with a denim jacket or a cardi­gan.

Why do you think it’s bet­ter work­ing as a duo rather than solo?

Katya: I wouldn’t have been able to cre­ate Sleeper with­out Asya. Al­most ev­ery­thing in na­ture has a pair: eyes, hands, feet, ears, lungs, and it seems to me that this hap­pens for a rea­son – if one part stops work­ing, the body con­tin­ues to live, and the same ap­plies to part­ner­ships.

• The Sleeper Hol­i­day col­lec­tion is avail­able now

Black Tie Dhs899

Marx Red Pa­jama Set with Pants Dhs899

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