10 hot sto­ries of the week,

Break­ing the in­ter­net is par for the course for Huda and Mona Kat­tan, whose fra­grance launch is set to do ex­actly that

Grazia Middle East - - CONTENTS -

in­clud­ing: ev­ery­thing you need to know about Huda and Mona Kat­tan’s first fra­grance; the se­cret stylist mak­ing Dubai’s In­stas­tars; why you need a leather skirt now; why we’re crush­ing on Giles Dea­con’s col­lab­o­ra­tion with Aspinal; how we feel about Stella Mc­Cart­ney’s first bridal col­lec­tion; and life les­sons to take from the fe­male founder of ClassPass

AF­TER OB­SES­SIVELY de­vour­ing all of Huda Boss – the re­al­ity show streamed on Face­book that fol­lows the im­prob­a­bly glam­orous yet hard­work­ing uber-lives of Huda and Mona Kat­tan – we know that the sis­ters put blood, sweat and glit­ter into ev­ery­thing Huda Beauty cre­ates. We also know that per­fume is some­thing Mona eats, sleeps and breathes (re­mem­ber her epic fra­grance closet?), so while it’s no sur­prise that it was next on the cards, it was still pretty shock­ing when we found out that Kay­ali was six years in the mak­ing. Six years! That’s some im­pres­sive ded­i­ca­tion – and just one in­di­ca­tion that this ain’t gonna be just any old per­fume.

Re­leas­ing four ini­tial scents into Sephora (ru­mour has it they’re

al­ready work­ing on a sec­ond drop), the sis­ters worked with worl­drenowned, Geneva-based per­fume house Fir­menich on bring­ing Kay­ali – Ara­bic for ‘my imag­i­na­tion’ – to life. Hav­ing Fir­menich on board is ba­si­cally code for ‘not mess­ing about’, since it’s home to the finest noses on the planet. It counts Chris­tine Nagel, now in-house per­fumer at Her­mès, among its alumni, and of­fered the sixth mas­ter nose in the world to help cre­ate the four Kay­ali scents – Elixir 11, Cit­rus 08, Musk 12 and Vanilla 28.

In­spired by rich Mid­dle Eastern per­fume tra­di­tions, even the faceted glass bot­tle is a mod­ern-day ode to the or­nate, jewel-like fla­cons of old. The Ara­bic art of fra­grance lay­er­ing is also re­ally un­der­lined, with Mona ex­plain­ing, “It re­ally is about em­pow­er­ing con­sumers… so they can layer and cre­ate their own unique blend.” She adds, “Per­son­al­i­sa­tion is a grow­ing move­ment, and this con­cept em­pow­ers peo­ple to ex­press their tastes and in­di­vid­u­al­ity.” Hope­fully this also means en­graved bot­tles at some point in the near fu­ture…

By the look of it, Elixir 11 is the sig­na­ture scent of the col­lec­tion. Think of this as the back­drop to which the other three fra­grances can play out against. It com­bines sweet red ap­ple, rose-petal essence and rosa cen­tifo­lia, mixed with more woody touches of In­done­sian patchouli and am­ber.

Vanilla 28, in their words “a mas­ter­piece of re­fined and cul­ti­vated nu­ance”, bot­tles jas­mine with two types of vanilla – Mada­gas­can vanilla orchid and Brazil­ian tonka. Musk 12 blends lo­tus flower, freesia and jas­mine, while Cit­rus 08 is a sparkling combo of berg­amot, pink grape­fruit and black­cur­rant.

Sep­a­rate to the Huda Beauty port­fo­lio, Kay­ali marks the launch of a sub-brand with a dif­fer­ent aes­thetic to the um­brella line it sits be­neath. The Kat­tans are branch­ing out big time. Hands up who wants to see skin­care next?

The Kat­tans asked in­sta­gram artist Sara Sha­keel to sprin­kle some star­dust on the Kay­ali cam­paign

Near right: Elixir 11 sets the ol­fac­tory tone for the Kay­ali fra­grance quar­tet

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