IN YOUR EL­E­MENT

FRA­GRANCE AND FENG SHUI HAVE OF­FI­CIALLY JOINED FORCES. THE RE­SULT? A SIG­NA­TURE SCENT THAT CHOOSES YOU – NOT THE OTHER WAY AROUND

Grazia Middle East - - HOW TO BE IN FASHION -

WHEN YOU CHOOSE A

PER­FUME, you are us­ing the scent to tell a story. Your story. And yet so of­ten you can em­brace a friend or walk past a stranger and en­counter fra­grances that do not be­long to the wearer, speak their val­ues or match their per­son­al­ity – per­haps be­cause there is too much choice in a com­pli­cated mar­ket.

But A-list-ap­proved per­fume house The Har­monist, which has just launched in the Mid­dle East, is de­ter­mined to stamp out fra­grance faux pas for good. How? By us­ing feng shui to help peo­ple find their el­e­ments, and thereby their per­fect scent. Put sim­ply, one of the ten elixirs chooses you.

This means The Har­monist’s ap­proach to per­fumery is a com­pletely unique and per­son­alised ex­pe­ri­ence. Fra­grance find­ers de­ter­mine their dom­i­nant el­e­men­tal en­ergy based on their date, time and place of birth, through a destiny-man­age­ment tool in­spired from an­cient wis­dom. This per­sonal read­ing en­ables in­di­vid­u­als to con­trol their destiny by steer­ing them to­wards the per­fume that is best aligned with their life am­bi­tions – pros­per­ity, re­la­tion­ships, seren­ity, se­duc­tion, cre­ativ­ity and pres­tige. We’re im­pressed.

Grazia speaks with Lola Tillyaeva the founder of the brand she started in 2016 – and which now counts

Heidi Klum and Kate Hud­son as fans – to dis­cuss fur­ther the first-of-its-kind fra­grance at­tuned to your per­sonal en­ergy. “Our aim is for peo­ple to feel em­pow­ered,” Lola be­gins. “This is done by cre­at­ing their own unique world, wear­ing a fra­grance that best har­monises their per­son­al­ity type and bal­ances in­ner en­er­gies”. Feng shui – an an­cient phi­los­o­phy orig­i­nat­ing from China – uses en­ergy forces to har­monise in­di­vid­u­als with their sur­round­ing en­vi­ron­ment. With this in mind, the ten rare scents – a re­sult of a col­lab­o­ra­tion with French per­fumer Guil­laume Flav­i­gny and lead­ing feng shui ex­pert Priya Sher – are based on the two en­er­gies (yin and yang) of the five el­e­ments: fire, wa­ter, wood, earth and metal.

Grazia highly ap­proves of

The Har­monist’s re­spect for the en­vi­ron­ment by us­ing re­cy­clable ma­te­ri­als at ev­ery pos­si­ble touch­point – from its per­fume bottles, pack­ag­ing and two vege­tal wax can­dles. All of The Har­monist’s bottles are re­fill­able, and each is made with an opaque glass that pro­tects the vi­tal­ity of its pre­cious per­fumes, which in­clude the world’s rarest botan­i­cal oils. Choos­ing per­fume just got per­sonal, and we’re here for it.

• The Har­monist is avail­able in Har­vey Ni­chols - Dubai at Mall of The Emi­rates. Prices start from Dhs380 for can­dles and up to Dhs1,140 for fra­grance

The travel set in­cludes five fra­grances from ei­ther the Yang or Yin col­lec­tion

The col­lec­tion com­prises of ten elixirs, as well as two can­dles

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