#In­te­ri­orsin­spo

IN­TRO­DUC­ING WEAR THE HOUSE – THE COLOUR­FUL SOFT-FURNISHING BRAND SET­TING UP HOME IN DXB

Grazia Middle East - - CONTENTS - • The full range will be avail­able on wearthe­house.com

THE SOUL CAN BE SOOTHED in many ways. At Grazia, we be­lieve one of these ways is by spend­ing time in a home that has been trans­formed from a dull des­ti­na­tion into an en­hanced and ex­cit­ing space. Be­ing in such sur­round­ings re­lieves ten­sion after a long day and can gen­uinely im­prove your way of liv­ing.

And so, pre­pare to aes­thet­i­cally please your pad in the New Year with the help of Wear The House, a brand-new soft-furnishing brand aim­ing to in­ject colour and fun into your home in­te­ri­ors. “I live for be­ing cre­ative,” founder Jen­nifer Black muses to Grazia. “Clash­ing prints and colour make me happy, it makes me feel good, and I want to spread this mes­sage into the home.”

She adds, “Equally, you can have a very neu­tral home and buy just one of my cush­ions to add a pop of colour into the space. You don’t have to love ec­cen­tric­ity as much as me!”

But why has Jen­nifer, who pre­vi­ously stud­ied em­broi­dery for wom­enswear at Lon­don Col­lege of Fash­ion, taken it upon her­self to launch a one-woman busi­ness? “I’ve lived in Dubai for six years and I’ve never been able to find quirky, soft fur­nish­ings for my home at rea­son­able prices,” she replies. “So I de­cided to part­ner with a fac­tory in In­dia to cre­ate my own unique rug and throw de­signs, and I re­alised I could make this work as a busi­ness.”

The web­site of fash­ion­able in­te­ri­ors – where prices start from Dhs250 for a duck-feather cush­ion and Dhs2,500 for a rug – goes live in

Jan­uary, but there are no plans for an on-the-ground-store. “Peo­ple’s shop­ping habits have changed to on­line,” Jen­nifer as­serts, mat­ter-of­factly. “I’m also ap­proach­ing on­line fash­ion re­tail­ers like Matches and Net-A-Porter, who have home­ware sec­tions, to pro­mote the brand. Fash­ion and in­te­ri­ors now run closely to­gether. Peo­ple don’t just want a beau­ti­ful dress, they want a beau­ti­ful cush­ion as a life­style state­ment to go with their fash­ion look.”

As well as the web­site kick­ing off in the New Year, Jen­nifer is also launch­ing a loungewear range that can be worn in­side and out­side the house. Think pretty slip dresses, eye masks and hot wa­ter bot­tles, all with a com­bi­na­tion of print, em­broi­dery and cro­chet. “The loungewear is very ap­pro­pri­ate for this re­gion,” the mum-of-one con­tin­ues. “The ki­monos keep you cov­ered and the qual­ity py­jama sets are made of silk.”

And while this line re­quires huge fo­cus, Jen­nifer is al­ready think­ing of the next project. “We’re go­ing to ex­pand into fur­ni­ture. I’m start­ing with chairs – I have an ad­dic­tion to them. When you’ve got an empty space and you don’t know what to fill it with, a chair is a lovely ac­ces­sory,” she gushes.

Wear The House’s mantra is to be more ex­pres­sive with your home, and we look for­ward to the re­gion im­prov­ing its qual­ity of life through de­sign and dec­o­ra­tion in 2019.

Jen­nifer is con­fi­dent she can to make this new busi­ness work

Wear The House’s prod­ucts ooze vi­brancy and colour

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