RAJAT MALHOTRA, JOSHUA COX AND HUSSAIN MOLOOBHOY

Co-founders of Sole DXB

Malhotra, Cox and Moloobhoy joined forces with Kris Balerite in 2010 to create a progressive festival dedicated to streetwear and hip-hop. Sole DXB drew 1,000 people in its first year and would go on to become a major date on the Dubai calendar and a key meeting point for streetwear brands, designers and artists. Malhotra told Gulf Business in a predictions letter at the start of the year: “There were countless times where we felt what we were building didn’t have a place in this city either. It was by the grace of those that took a chance on us that we made it this far.” Many in Dubai will be glad that they did with the next Sole DXB fast approaching in December.