FIROZ MERCHANT

Pure Gold Group

Merchant is an Indian jeweller who found his golden touch in the Gulf region and became a vocal member of the regional gold and jewellery community. The founding of his company in 1989 is described on its website as the “realisation of a dream” and today it has more than 150 stores across Europe, the Middle East and Asia and two manufacturing plants in India and one in China - not to mention its 2008 expansion into luxury eyewear with La Moda Sunglasses. Merchant has said he aims to open a further 200 stores in the near future.