SUNIL JOHN

President, Middle East at Burson Cohn & Wolfe

John is one of the most powerful figures in the regional public relations industry. He founded his own business, ASDA’A, in 2000 and eight years later drew the attention of British multinational advertising group WPP, which acquired a majority stake. The last 18 years have seen the company advise top clients including Emaar chairman Mohamed Alabbar and pick up numerous awards. As recognition of his achievements, John was named president of the newly formed BCW Middle East in March following the global merger of WPP agencies Burson-Marsteller & Cohn & Wolfe. He now leads an operation spanning 10 offices and seven affiliates in 15 countries.