Land

Gulf Business - - LIFESTYLE -

The high point of the Bre­itling Sum­mit was the launch of the Premier col­lec­tion of time­pieces. “We want to fish in a big­ger pond,” said Kern when ex­plain­ing why he felt it nec­es­sary to in­tro­duce a col­lec­tion that went be­yond avi­a­tion and div­ing watches. The Premier line was first in­tro­duced in 1943 by Willy Bre­itling and has now been re-in­tro­duced as a col­lec­tion of dress watches un­der the Land cat­e­gory.

The new col­lec­tion has five mod­els in­clud­ing a Premier B01 Chrono­graph 42 with an in-house chrono move­ment, and a Premier Chrono­graph 42 fit­ted with an ETA Valjoux move­ment. Then there’s the sim­pler and el­e­gant Premier Au­to­matic 40 with a small sec­onds func­tion and a Premier Au­to­matic 40 Day & Date.

The fifth model was pre­sented by Christophe Ge­orges, Bent­ley’s head of mar­ket­ing and prod­uct. The Premier B01 Chrono­graph 42 Bent­ley Bri­tish Racing Green is a con­tin­u­a­tion of the re­la­tion­ship be­tween Bre­itling and a Bent­ley that was first struck in 2003. The part­ner­ship is the long­est one be­tween a car man­u­fac­turer and watchmaker. Back in the 1930s and 1940s, Willy owned one of the very few Bent­leys present in Switzer­land back then and would of­ten be seen driv­ing him­self from Geneva to La Chaux-de-Fonds.

Above: Premier B01 Chrono­graph 42. Be­low: Premier B01 Chrono­graph 42 Bent­ley Bri­tish Racing Green

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