Land
The high point of the Breitling Summit was the launch of the Premier collection of timepieces. “We want to fish in a bigger pond,” said Kern when explaining why he felt it necessary to introduce a collection that went beyond aviation and diving watches. The Premier line was first introduced in 1943 by Willy Breitling and has now been re-introduced as a collection of dress watches under the Land category.
The new collection has five models including a Premier B01 Chronograph 42 with an in-house chrono movement, and a Premier Chronograph 42 fitted with an ETA Valjoux movement. Then there’s the simpler and elegant Premier Automatic 40 with a small seconds function and a Premier Automatic 40 Day & Date.
The fifth model was presented by Christophe Georges, Bentley’s head of marketing and product. The Premier B01 Chronograph 42 Bentley British Racing Green is a continuation of the relationship between Breitling and a Bentley that was first struck in 2003. The partnership is the longest one between a car manufacturer and watchmaker. Back in the 1930s and 1940s, Willy owned one of the very few Bentleys present in Switzerland back then and would often be seen driving himself from Geneva to La Chaux-de-Fonds.