PRO­FILE INC ACAD­EMY Lever­age the power of dig­i­tal mar­ket­ing knowl­edge

How Inc Acad­emy is help­ing to up­skill the re­gion's work­forces

Gulf Business - - NEWS AND VIEWS -

Rapid change in tech­nol­ogy is trans­form­ing con­sumer be­hav­ior and most busi­nesses to­day are in­vest­ing heav­ily in a ‘dig­i­tal first strat­egy’ to stay rel­e­vant in their in­dus­try.

This has led to an in­crease in de­mand for hir­ing highly skilled dig­i­tal mar­ket­ing pro­fes­sion­als and the need to up­skill the ex­ist­ing work­force.

Train­ing In­sti­tutes like Inc Acad­emy have taken the lead to bridge this gap by pro­vid­ing prac­ti­cal, hands-on train­ing to pro­fes­sion­als in the re­gion. Based out of Dubai, Inc Acad­emy has trained hun­dreds of in­di­vid­u­als in­clud­ing man­age­ment, mar­ket­ing pro­fes­sion­als and en­trepreneurs. The ex­pert train­ers at Inc Acad­emy use a blend of lo­cal mar­ket in­sights, dig­i­tal mar­ket­ing in­dus­try knowl­edge, and glob­ally rec­om­mended train­ing method­olo­gies to de­liver en­gag­ing and ger­mane train­ing ses­sions. The com­pany was started by a hus­band­wife duo in 2012 when dig­i­tal mar­ket­ing was in a very nascent stage. Be­ing first movers in the in­dus­try, they have suc­cess­fully trained can­di­dates from over 90 na­tion­al­i­ties and their flag­ship pro­grammes Pro­fes­sional Cer­ti­fi­ca­tion in Dig­i­tal Mar­ket­ing, and So­cial Me­dia Mar­ket­ing Mas­ter­class are highly rec­om­mended and recog­nised in the in­dus­try.

“We feel hon­ored to have an op­por­tu­nity to share our knowl­edge and cre­ate an im­pact in the per­sonal and pro­fes­sional lives of our can­di­dates, which range from the age of 18 to 72 years,” says Gau­rav Oberoi, founder and pro­gramme di­rec­tor of Inc Acad­emy (pic­tured).

“We see this as the begin­ning and are com­mit­ted to our mis­sion of con­tribut­ing to the eco-sys­tem by pro­vid­ing skilled re­sources.”

The job mar­ket is boom­ing for skilled dig­i­tal mar­keters and brands are putting more and more fo­cus on dig­i­tal mar­ket­ing than ever be­fore. Big­ger mar­ket­ing bud­gets, in­creased pay and more ca­reer choices are just some of the ben­e­fits dig­i­tal mar­ket­ing pro­fes­sion­als can look for­ward to in 2019 and be­yond.

Any­one look­ing to pur­sue a ca­reer in dig­i­tal mar­ket­ing can con­nect with the team at Inc Acad­emy and find the most suit­able pro­gramme. For more de­tails visit their web­site at­emy

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