Fine Hygienic Holding Awarded “Sterilized Brand of the Decade 2020”
Fine Hygienic Holding (FHH), one of the world’s leading Wellness Groups and manufacturer of hygienic paper products, has been awarded the prestigious “Sterilized Brand of the Decade Award” in 2020, by the Family Hygiene Institute (FHI). FHI operates under the auspices of the Medical Wellness Association (MWA), which is a globally recognized collection of the finest doctors and wellness professionals with the express purpose to promote proven global hygiene practices, especially for families.
The prestigious award was presented to FHH in recognition of its unique, sterilization technology through which they manufacture the only sterilized tissue in the world. Fine’s patented SteriPro technology ensures a fully sterile and hygienic production environment, guaranteeing that the first hand to touch the product is the consumer’s and reducing the risk of exposure to germs and viruses which cause sickness.
The patented technology utilizes ultraviolet light in the form of vertical waves to destroy bacteria, viruses and other micro-organisms, producing a 99 per cent sanitized product.
Recipients of the awards receive a certified seal for packaging, which helps customers identify everyday products that are of the highest hygienic standards.
The award is especially notable in light of the growing coronavirus epidemic as the use of Fine sterilized tissues actively helps against the spread of the virus from person to person. The sterilized tissues also kill germs, bacteria and viruses, including the Coronavirus, effectively limiting the spread of sickness throughout the region. Noting that the three key entry points for germs into the human body is eyes, nose, and mouth and that tissue products touch intimately all three.
FHH CEO, James Michael Lafferty, commented on the award, “It’s an incredible honour for FHH to be selected from among the leading hygienic products across the globe. Fine has always been a visionary group, from the beginning we have sought to continuously stay ahead of the curve through innovation, improvement and the desire to create superior products that provide not only good value to consumers, but also improve their lives.
“Health and wellness are woven into the fabric of who we are at Fine; we believe that if you don’t have your health you don’t have anything. For the last decade we have employed our sterilization process, producing a sterilized tissue that provides customers with a reliable first line of defence against germs, bacteria and viruses, which is more important than ever as the world struggles with the coronavirus outbreak.”
The FHI is a fully-integrated part of MWA, which was founded over two decades ago by Dr. Christopher Breuleux. The FHI was created for the specific need of bringing special attention to hygiene and sterilization as an integral part of overall wellness. As Dr. Breuleux explains, “The word ‘wellness’ is so broad, and often connoted to the nutrition and fitness elements, when it means much more. Hygiene is a critical part of wellness, avoiding infection and spread of disease. So to help rectify this challenge, we created FHI as a means to bring more dedicated attention to hygiene best practices.”
He added that it was nothing short of astounding that so few tissue companies take the effort to sterilize their products. The intuitive conclusion being that nearly all tissues could potentially represent a hazard to family health, which is why it is so remarkable that Fine, a regional company, has been doing such sterilization for the past decade; this factor made the group the easy choice for the award.
Dr. Nabil Fawzy, advisor and representative of FHI with over 40 years of experience in the field of Paediatrics said of the selection process, “The FHI takes into account the leading hygiene brands regionally as well as globally, and subjects their products and processes to intense analysis according to top-level criterion set down by experts in the field. We’re looking for brands who excel in attention to detail and commitment to delivering the highest possible hygienic standards, thereby providing consumers with products that actively enhance their quality of life.”