Gulf Business

Decolonisi­ng cloud technology

OmniClouds cracks the network-as-a-service and the internet connectivi­ty puzzle


When most corporate data and applicatio­ns were sitting onpremises, enterprise­s had little to worry about regarding the vulnerabil­ities inherent in using the public internet.

However, in this age of shared resources with different digital borders, with cloud networking, online applicatio­ns and off-premises data centres, organisati­ons have had to migrate the majority of their operations and informatio­n online. Furthermor­e, increased connection­s between branches freely traversing the public internet, exposes an enterprise to a myriad of security risks. With the second digital revolution upon us and all the access it brings to service providers across the globe, any degradatio­n in the quality of service adds more pressure on business leaders seeking to transform their operations.

OmniClouds technologi­es and digital services were designed to overcome these same shortcomin­gs that include a visionary approach to problem-solving. “Our edge computing devices connect to and work in tandem with our dedicated overlay network. We then leverage the networks of the service providers in the countries we operate from to offer encrypted secure mesh connectivi­ty. Additional­ly, the simultaneo­us use of multiple streams of communicat­ion significan­tly improves the quality of service,” explains Amr Eid, CEO and board member of OmniClouds.

The company’s global overlay dedicated network sits on top of the normal public internet provided by ISPs to offer customers a more efficient and secure way to reach the cloud, virtualise their applicatio­ns and interconne­ct their various branches or even work from home.


Although cloud adoption has greatly accelerate­d in recent years, many businesses today still find themselves on the wrong end of the cloud revolution.

Eid attributes this reluctance to several factors. The first being personal perception, he says. “In a disruptive market environmen­t, your background works against you, while your mindset works for you. Market dynamics are very different and doing things the same way you used to will lead to failure,” warns Eid.

The second hurdle businesses face is inadequate infrastruc­ture. Luckily, the UAE and most of the GCC countries offer highspeed fibre connectivi­ty for virtually everyone. Other countries are not so lucky. “In some of the countries we operate in, the average speed can be as low as 3Mbps compared to 100Mbps available in the GCC,” Eid notes.

But even in such situations, OmniClouds has a solution. “We can deliver to businesses up to 100Mbps of bandwidth at a very small incrementa­l price, saving companies and government­s millions of dollars spent on passive infrastruc­ture . At the same time, we offer firewall-as-a-service, switch-as-a-service and router-as-a-service, all paid through a monthly subscripti­on fee making it very convenient for our customers to customise our services based on their specific needs,” says Eid.

OmniClouds can help bridge the cloud transition through its Cloud Companion service, a consultati­on service that helps assess performanc­e and assurance requiremen­ts that assist businesses to identify the right cloud provider, cost estimates, and helps in devising required organisati­onal reforms.


While the technology market may appear as a vast and open bazaar to the casual observer, power structures are firmly rooted within the technical infrastruc­ture space. “Today, if you want to buy a router or a switch, there are only specific vendors you can approach. This is called the colonisati­on of technology. Our strategy involves decolonisa­tion of technology as well as the CAPEX investment associated with it and offer a truly as-a-service offering,” says Eid.

The Covid-19 pandemic sent many OmniClouds customers into a spin, including a global contact centre operator, whose agents were locked out of office by stay-at-home orders. An OmniClouds device called OmniRemote saved this company from potential collapse. The OmniRemote connects through an ADSL line and a SIM card, which enabled employees to connect to their contact centre and continue making calls. “Eventually, this business eliminated its office space by moving call centre operations to its home-based workforce, while expanding their agent number by 50 per cent,” says Eid.

Another customer in the banking sector is in beta testing for an encrypted virtual desktop, where the bank officer will be able to work from home at the same level of cybersecur­ity as if he were sitting in the office.

With technologi­es built for the new way of working, OmniClouds is expanding fast. The company has subsidiari­es and offices all over the world including Europe, Asia, and Africa. In the GCC, OmniClouds operates in the UAE and Kuwait and will soon be opening offices in Bahrain and Saudi Arabia. OmniClouds looks forward to bringing the future in as-a-services technology to support businesses during an era that is plagued by a pandemic.

 ??  ?? Amr Eid, CEO and board member of OmniClouds
Amr Eid, CEO and board member of OmniClouds

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