Jon Richards

CEO, Yallacompare

In 2011, Richards relocated to the UAE to take up a marketing job with Property Finder. Hailing from the UK where comparison was secondnature, he noticed a gap in the local market, which led to the establishment of yallacompare. The platform enables customers to compare and purchase insurance policies and apply for banking products, including credit cards and loans. Last year, the comparison website secured $4.25m of capital from Kuwait-based Gulf Insurance Group as part of plans to expand its product offering. It also inked a partnership with investment advisory platform Sarwa, offering the latter’s investment opportunities.