Gulf Business

Donna Benton

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Founder, The Benton Group

In 2000, Benton relocated to Dubai from Australia to pursue a marketing job. The realisatio­n that none of the numerous restaurant­s spread across the city incentivis­ed customers led Benton to create “buy one get one free” voucher book The Entertaine­r in 2001. While she completely exited the business in September 2020, Benton has now also set up a holding company, The Benton Group (TBG), which has diversifie­d into businesses ranging from hospitalit­y and sports to fitness and fashion. Last year, she launched her new swimwear brand Caha Capo – under the umbrella of TBG.

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