Huda Kattan

Founder, Huda Beauty

Kattan lost her job in 2009, started a blog a year later, and launched her beauty brand Huda Beauty in 2013. The makeup artist and blogger, who also started a skincare line, announced her decision to step down as CEO of her brand in September last year. But that hasn’t eroded her popularity or that of her brand.

The beauty mogul commands a prodigious social media presence, having 48.4 million followers on Instagram alone. She ranked 47th in the Forbes 2020 list of America’s richest self-made women, with a net worth of $510m.