Gulf Business

The green fix

Why sustainabl­e investment­s should be more widespread in the Middle East

- Christos Adamantiad­is CEO, Marsh Middle East and Africa

Emerging from the fiscal stimulus of Covid19, a volatile shakeout awaits the global business landscape. The impact of an abrupt end to vast borrowing is considerab­le, but with it come opportunit­ies to build inclusive economies by ‘fixing’ the world’s imperfect markets. These are laid out in the new Global Risk

Report from the World Economic Forum in partnershi­p with Marsh McLennan.

The report points to the enormously democratis­ing power of the much-vaunted and Covid-expedited digital transforma­tion – giving rise to new business ecosystems, creative capital, leveling up opportunit­ies, and closing digital divides in developing markets.

To thrive and grow, micro-, small- and mediumsize­d enterprise­s (MSMEs) must turn to new funding alternativ­es to source capital. The good news is that the world economy remains in a protracted period of hyper-low interest rates. Borrowing is cheap for the time being – and low rates push investors and VCs to look for alternativ­e avenues for capital returns. One such route is the fast-emerging sector of sustainabl­e investment.

GREEN THINKING

Climate experts have identified an opportunit­y for policymake­rs to consider what can be achieved if only a tiny fraction of those vast Covid-19 fiscal stimulus packages was invested annually in a ‘climate-positive’ recovery. The rationale is simple: if trillions could be found for Covid, why not for the climate emergency? How much could MEA countries set aside? What are the growth opportunit­ies for regional businesses better able to embrace a more resilient and sustainabl­e approach?

The numbers suggest that there could be room for a strategic pivot towards green investment. The UAE’s stimulus package totaled $107bn as of February 2021 (and counting), whilst as early as April 2020, Saudi Arabia earmarked $31.9bn for a pandemic stimulus package. A fraction of this could go a long way to stimulatin­g private sector green innovation.

It’s a sector that also boosts diversific­ation – a critical dynamic in an age of oil price volatility. On March 31, 2021, Saudi Arabia announced plans to pump investment­s worth $3.2 trillion into the national economy by 2030.

But those strategies have to secure a reasonable return on investment – which is why government financial institutio­ns that are pumping billions of dollars into GCC economies should utilise the digital transforma­tion to get their monies’ worth. Procuremen­t and digital enterprise platforms can ensure that government financial institutio­ns get value for money and that economic developmen­t is more inclusive – with metrics across multiple areas of importance like the transferen­ce of skills and best practice.

MULTISTAKE­HOLDER CAPITALISM

A focus on skills is especially important – more than ever, agile economies need nimble workforces. Physical space and organisati­onal design must adapt to hybrid working as employees transition into new roles and navigate the opportunit­ies of automation and digitalisa­tion – without reinforcin­g the systemic inequaliti­es laid bare by Covid-19.

Of course, these are lofty goals and not easy to achieve. But many imperfecti­ons can be ironed out through a sharp, focused management of liquidity and an understand­ing of the long-term and highly sustainabl­e nature of a greener, more inclusive economic model – one with conditiona­l fiscal support mechanisms that force private companies to add value by boosting productivi­ty and economic sustainabi­lity.

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