‘OPPO’RTUNITIES AHEAD
In an exclusive interview, Ivan Wu, CEO at OPPO GCC, explains more about the brand’s plans for 2022
HOW DO OPPO SMARTPHONES ENSURE A RELIABLE USER EXPERIENCE?
OPPO innovates for the future, in the present, and with this continues to develop pioneering technology in imaging, flash charge, 5G, and design to enrich the entire experience for users.
In addition to being at the forefront of advanced research and development, OPPO is the world’s only smartphone brand offering an independent global service system, enticing customers and adding to our key differentiators to stand out from competition.
IN THE NEW RENO6 SERIES, WHAT WAS THE IDEA BEHIND THE BOKEH FLARE PORTRAIT VIDEO?
The enhanced video and photography functions available in the Reno6 Series were created to allow consumers to professionally and artistically capture precious life moments, helping them preserve memories and emotions within a beautiful, unique context.
The previous generation of the OPPO Reno Series featured the bokeh video feature, which blurred the background while keeping the subject in focus as the video is recording. The OPPO Reno6 Pro 5G takes the experience to a whole new level by providing the industry’s first exclusive camera feature to accurately identify the main human subject in any complex background, turning lights into dreamy spheres with rich colours that make subjects pop.
WHAT ARE YOUR VIEWS ON THE ROLLABLE PHONE, VERTICAL FOLD AND HORIZONTAL FOLD? HOW DO YOU SEE THE FUTURE OF SUCH PHONES?
At OPPO, we embrace the future and what it means for technology. Last year, we unveiled the OPPO X 2021, a rollable concept phone featuring a scroll-like display. Built with an OLED flexible screen that measures 6.7 inches and 7.4 inches, thanks to a dynamic sliding frame, it extends and retracts smoothly with no hard folding involved.
The concept was created with the aim of having instant access to a phone or tablet device without the screen creases often associated with traditional folding screens. It is testament to OPPO’s technical expertise and research built over the years, as well as the company’s vision and exploration of experimental form factors. The device represents OPPO’s continuous research on potential interactions between people and their phones, as well as shaped-screen devices.
The product and all the work that has gone into bringing it to its current state will serve as a guide for the future transformation and evolution of consumer electronic devices. Through the development of concept products, OPPO continues to accumulate proprietary technology, patents, talent, and knowledge, all used to drive business success and provide our consumers with superior offerings.
The OPPO X 2021 rollable concept handset marks the arrival of the third generation of foldable smartphones. With its infinitely adjustable screen size and traceless bending screen, it represents the beginning of an entirely new experience for electronic devices. With the rollable phone, you hold an infinite world in your hands.
WHAT’S IN OPPO’ S PIPELINE FOR 2022?
Underpinned by our brand mission, ‘Technology for Mankind, Kindness for the World’ , we will actively roll out unique campaigns and initiatives to convey our message to a wider audience in 2022. Additionally, we will continue to provide impeccable customer service and strengthen our brand presence with our premium product offering and services.
OPPO Reno6 Pro 5G takes the experience to a whole new level by providing the industry’s first exclusive camera feature to accurately identify the main human subject in any complex background”