SWITZERLAND
LOCATION: OPPORTUNITY DISTRICT | ARCHITECT: OOS
Switzerland was the very first country to confirm its participation in the Expo. The Swiss pavilion, themed around the concept of ‘Reflections’, features interiors offering a multi-sensory experience where visitors can immerse themselves in the natural landscape of the Alpine country. Top of the agenda at the many rotating industry-focused exhibitions inside will the country’s major sectors including pharmaceuticals, research, education and technology. On display at the pavilion will also be an AI-backed digital Einstein developed by experts at ETH Zurich that can hear, see and interact with visitors. Also on offer inside will be Swiss culinary specialties, not least of which include a Sprüngli Boutique and Café.