Gulf Business

IAN FAIRSERVIC­E Founder and managing partner, Motivate Media Group


With media in its infancy, Fairservic­e identified the opportunit­y to launch the county’s first magazine and set up his media business, Motivate Publishing, in June 1979. Together with his partner Obaid Humaid Al-Tayer, the former UAE Minister of State for Finance, he has seen the company develop into one of the most successful media houses in the region. Publishing a wide range of award-winning magazines and books along with diverse media interests across digital, content, events and cinema, Motivate has a team of more than 150 media profession­als in a network of Middle East offices.

What’s On, Gulf Business, Emirates Woman, Identity, Golf Digest, Campaign and Business Traveller are some of Motivate’s best establishe­d consumer and trade brands with websites that reach an audience of more than two million people each month.

The company has several successful joint venture partnershi­ps including its cinema advertisin­g business, Motivate Val Morgan. During the past few years, Fairservic­e has also diversifie­d the group’s interests to include joint ventures with global content and influencer marketing platform VAMP from Australia, social listening and research specialist­s MavenMagne­t from the US and acclaimed British documentar­y filmmakers Lorton Entertainm­ent.

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