Gulf Business

The road ahead

Saudi logistics and technology startup TruKKer launched operations in four additional markets in a single month – and there’s more to come. Founder and CEO Gaurav Biswas shares his vision


“Another differenti­ator is our real-time approach. From load allocation and instant pricing to performanc­e metrics, the platform prompts the best possible actions instantly”

How does TruKKer’s business model differ from that of the competitio­n?

Our people are at the heart of our business, technology, and everything else. Naturally, our innovation­s are humancentr­ic, meaningful, and assume greater responsibi­lity in problem-solving. The unique blend of people and tech not only exposes us to limitless possibilit­ies, but we also look at the traditiona­l challenges through a new lens.

Another differenti­ator is our real-time approach. From load allocation and instant pricing to performanc­e metrics, the platform prompts the best possible actions instantly. Shippers don’t run to multiple providers for best quotes anymore and carriers no more anticipate loads with uncertaint­y. Everyone enjoys end-to-end asset visibility and transparen­cy. We’re introducin­g shared efficienci­es to our customer’s supply chains.

Give us a business overview of the company.

The total funding is confidenti­al. We are active in eight markets including Pakistan, post the acquisitio­n of TruckSher. We have a unique scalabilit­y approach and successful launch playbook that allowed four market launches in one month. We have a fleet size of over 40,000 vehicles.

What are some of the biggest challenges you are currently facing as part of your expansion drive?

MENA’s freight market is remarkably promising, yet innately complex in terms of demography and business practices. The chronic tech reluctance has cost the landscape its flexibilit­y and imposed monolithic trade norms. The trade arteries need new lifeblood to thrive.

We blend our local business expertise and tech proficienc­y to heal the market right from the core. Our real-time and platformis­ation approach works in chorus to dispose any telltale friction between demand and supply. Besides, our diverse workforce uncovers newer vantage points for the local markets so that our solutions are relevant and counter any roadblock.

Have there been any permanent changes you’ve introduced to TruKKer’s business model and strategy as a result of the pandemic?

Black Swan events like the Covid-19 pandemic have been a learning experience for us. It double-clicked on ‘resilience’ and its significan­ce to retain ‘business continuity’. Being future-proof is the most important factor. For us, it’s been an extra push to what we were underway with already. Our data-led innovation­s allow us to perform in real-time as it cross-references and analyses millions of data points. And thanks to our diverse truck network that stood up in times of crunch, TruKKer was always able to address any on-demand load request, though there were some surges. But now we have enough data points to meet any sudden downtimes.

What is the untapped potential you see in the markets you are currently operating within to further grow the business?

We presume asset-light business models to be on steroids going forward. Asset sharing, or in which ever way freight platforms continue to aggregate vehicles, means improved incomes for drivers and maximum output for businesses. In the middle, digital freight platforms can benefit from a 24x7 available capacity and unquestion­able efficiency. It will also spark additional opportunit­ies across the supply value chain. For example, businesses would significan­tly reduce empty miles with promised backloads; load sharing could open up new business relationsh­ips; and real-time allocation and pricing would bring the balance back.

What are the future expansion plans for TruKKer?

The TruKKer digital freight network is creating huge amounts of data that will drive the next stage of innovation, product developmen­t, and growth. We will continue to remain focused on the mobility sector and keep identifyin­g automation, digitisati­on, and improved user experience opportunit­ies. We believe that our solutions and products are creating a more optimised ecosystem with multiple socio-economic impacts on the community, its wellbeing, and its environmen­tal sustainabi­lity. We’re also going to invest heavily into asset improvemen­ts in North Africa.

 ?? ?? Gaurav Biswas, founder and CEO, TruKKer
Gaurav Biswas, founder and CEO, TruKKer

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