Gulf Business

Smart steps

Hacks to increase your followers on Instagram

- Zaib Shadani Founder and managing director of PR and video production agency Shadani Consulting

One of the most common questions we get from brands is how to grow their follower base, followed by: ‘Can we buy some followers?’ It’s never a good idea to buy fake followers and while it can be time consuming to organicall­y grow a brand’s follower base, there are some tips and tricks that can speed along the process. For many brands, social media is equivalent to their ‘shop window’ where customers can peek inside and get a glimpse into all that the brand has to offer, so having a strong base of ‘real’ followers is critical to the long-term success of any brand. Instagram in particular, is a social media platform that ranks supreme when it comes to its potential as a marketing tool, especially amongst B2C brands, and here are five easy ways to get started on expanding your loyal customer base on the social media platform.


Creating engaging content and posting regularly is important, but a critical element is using the right hashtags so that people (non-followers) searching for specific terms can be directed to your photos.

As with all social media platforms, there are certain hashtags that get preference over others. In case of Instagram, if you use the topmost popular hashtags, the chances of getting discovered by new users is much higher. Hashtags should never be seen as an afterthoug­ht, but are an integral part of the content creation and captioning process. Sometimes, the most trending hashtags may not apply to your brand and that’s why it’s important to do some research and find the most relevant and popular hashtags in your category. A trick here is to keep an eye on the hashtags that your competitor­s are using and ensure that you incorporat­e them as well.


As with everything in life, timing is key, and this applies across the board for any and all social media platforms. The timing of your post can contribute to its success or failure and there are various thirdparty tools, as well as the analytics function within Instagram itself, which will give you a detailed analysis of the best days of the week and times to post. Depending on the time zone that your followers are from and their personal preference­s for being online, it’s important to post when your audience is the most engaged.


Why reinvent the wheel, when you don’t have to? One of the easiest ways to get more followers is to engage with the audience of your competitor­s. People who follow your competitio­n are already aware of the product or service category that you operate in and have demonstrat­ed an interest. They are a logical target audience to seek and engage with, in attempts to grow your own following. An easy way to get started is by initiating first contact. Start actively interactin­g with your competitor­s’ audiences by following them, liking their photos, commenting or simply dropping an

 ?? ??
 ?? ??
 ?? ??
 ?? ?? Zaib Shadani
Zaib Shadani
 ?? ??

Newspapers in English

Newspapers from United Arab Emirates