Salwa Idrissi Akhannouch
Founder and CEO, Aksal Group
Salwa Idrissi Akhannouch is the founder and CEO of Moroccobased retail conglomerate Groupe Aksal, which owns a major share of Morocco Mall, Africa’s second-largest shopping mall. The group has the sole franchise rights for over 40 leading luxury and high street brands in Morocco. In 2017, she launched her cosmetics and beauty brand Yan&One. In 2011, Akhannouch also created the Aksal Training Academy for careers in retail, and the Aksal Social Initiative to support social, cultural, educational, and health projects. In 2021, the group announced that it would launch Wa-Sal, a new e-commerce marketplace to serve the region’s growing need for an all-inclusive platform with a bouquet of services, including retail and lifestyle.