Fahd Hamidaddin
CEO, Saudi Tourism Authority
Saudi Arabia is keen to revamp its tourism landscape to tip the scales towards a diversified economy. As CEO of Saudi Tourism Authority (STA), Fahd Hamidaddin is tasked with steering the mandate to build domestic and inbound visitation. Earlier this year, STA signed a MoU with Emirates to boost inbound tourism into the kingdom. Hamidaddin’s erstwhile roles include being the chief of investment, strategy and tourism marketing for the Saudi Ministry of Tourism. He manages the development of the Visit Saudi destination brand as well as serves on the board of the Qiddiya Investment Company.