SPOTLIGHT ON ORO24
THE VISION BEHIND ORO24
It has been the most exciting journey of my “corporate” life. After having spent over 21 years in the world of business, ORO24 is my vision of creating a people-sensitive corporation, delivering value based real estate solutions to the consumer. I am extremely passionate and emotional about the brand and I want to continue living my dream of serving the society through an ethical business platform.
HIS BIGGEST INSPIRATION...
...is Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai. He is a people’s leader who has created everything revolving around their welfare. For me, ORO24 is more than just a profit-making business. It is a culture that I want to showcase to the world; it’s corporate life through my lens. We are proud to be a Dubai-born company; this city has taught me the true meaning of creating possibilities, innovation and much more. For me, ORO24 is a reflection of Dubai.
BEING A PEOPLE-CENTRED BUSINESS
ORO24 is built around experiences that help change people’s lives for good and bring a smile to their face. To begin with, we first built our headquarters at a prime location on Sheikh Zayed Road right next to a metro station to offer more convenience to our staff and visitors. We’ve created a unique ambience at our office. We have our own cafe called ‘Café ORO’ brewing gourmet coffee and shakes for our team and visitors. We also have our kitchen called ‘O’Byte’, with a chef who serves a wide range of cuisine that can be ordered through our employee portal.
We have an in-house medical facility called ‘La Salute’, with a licensed full-time nurse for our staff. Most importantly, we have a unique edutainment zone called ‘Ozone’ with different elements to enhance human wellbeing, including a library, gym and cinema at the ORO24 headquarters.
A TECH-LED COMPANY
Our entire business operates through digitisation and artificial intelligence. To achieve this, we have invested in top-of-the-line virtual management, firewall, cybersecurity and an Oracle ERP system, which helps us run our corporate affairs in a secured way. We have recently acquired a unique printing solution that operates like a mini printing press with secured binding of all our contracts, it delivers bound agreements of up to 100 pages in less than 50 seconds. We have also used a lot of natural plants inside and around our HQ and as per our internal calculation based on standards, the quality of air in our offices are 20 per cent cleaner. We have installed water filtration units to ensure we reduce usage of bottled water.
THE A-TEAM
While we are in the real estate business, what’s most important are the people who operate the business.
I was fortunate to find the best set of people who are distributed in a complex yet nuclear organisation structure and departments. The workforce of ORO24 is managed by 14 qualified management employees. We also have an advisory board and six committees along with a qualified company secretary. This helps us deliver transparency, governance, and risk management in all our decision making and business operation. We’ve been investing in training and development regularly to enhance the skills of our workforce.
We have our in-house design strategy to create and develop every project handled by our engineering department to ensure we are constantly creating new benchmarks through our real estate innovation.
Our core objective is to become a people-sensitive brand delivering quality and value to everyone who associates with us.