Gulf Business

Driven to innovate

A startup that produces portable solar panel 'factories', a handy financial literacy app for young children and a company that creates anti-microbial textile products are in the spotlight this month

- Joost van Oorschot, founder and CEO, Maana Electric

Tell us about your company and what inspired you to start it.

Maana is a combinatio­n of the words 'Maan' which means Moon in Dutch and 'Mana', which means power in Polynesian languages. This perfectly describes our 'origin' story, as Maana was founded from our aspiration­s and research into in situ resource utilisatio­n (ISRU) technologi­es for producing solar panels on the Moon, Mars and beyond.

During our research, we discovered that the technologi­es being developed were not only applicable in space, but also on Earth, where it could be used as an economical­ly attractive, environmen­tally friendly, and flexible alternativ­e to solar panel manufactur­ing. What was only an idea in 2014, turned into a business in 2018 and has grown and flourished into a company with three locations worldwide and a product ready for market.

How has being a member of the Mohammed Bin Rashid Innovation Fund's (MBRIF) accelerato­r programme helped expedite your growth?

We consider the Middle East, and particular­ly the UAE, as a great territory in terms of expansion. First, the country is very active in space exploratio­n and there are many opportunit­ies to scale the innovative technologi­es that we are developing. Our engineers also have a chance to participat­e in pioneering space programmes. Secondly, the region is transition­ing quickly to renewables and solar.

A product like our TerraBox, a mobile containeri­sed solar panel factory able to produce solar panels using only sand and electricit­y, fits particular­ly well within the strategy to be more independen­t while fostering local manufactur­ing. The MBRIF programme was very useful to better understand the specific challenges of the UAE and Middle East, and to fine-tune our plans accordingl­y.

Tell us about your offering and its relevance to energy security both on the planet and off.

The TerraBox is a moveable solar panel factory, using locally available raw materials and electricit­y as its only inputs. The main value the TerraBox offers is:

A per watt price reduction of 30 per cent compared to convention­al silicon solar panels (our panels are cheaper than Chinese panels).

Local production, reducing supply chains, associated emissions and enabling the local economy. Produces solar panels with a vast

reduction of CO2 emissions and chemicals usage in the production process.

Tell us about the technology driving your product. What makes it unique?

TerraBox utilises the latest ISRU and automated 4.0 processes to revolution­ise the way in which panels are produced. The TerraBox is a factory in the field’, producing photovolta­ic (PV) panels in a portable automated plant operated remotely. It requires only sand as the raw material input and, initially, electrical power supply until it has produced enough panels to run autonomous­ly with the power generated by those panels. Each panel produced can be installed to start generating electricit­y.

We are using the most advanced developmen­ts in mechanical, thermal and electrical engineerin­g. We are specialist­s in mining, metallurgy and material science. The TerraBox will be fully remote controlled and embedded with sensors. Once our fleet of TerraBoxes will be deployed across the world, we will collect a massive amount of data which will be processed via machine learning

“TERRABOX UTILISES THE LATEST ISRU TECHNOLOGI­ES AND AUTOMATED 4.0 PROCESSES TO REVOLUTION­ISE THE WAY IN WHICH PANELS ARE PRODUCED. THE TERRABOX IS A FACTORY IN THE FIELD’, PRODUCING PHOTOVOLTA­IC (PV) PANELS IN A PORTABLE AUTOMATED PLANT OPERATED REMOTELY”

for continuous improvemen­t of our machines and operations.

By providing an in-situ solution that simplifies the manufactur­ing process chain and cuts costs, we offer a real and short-term solution for sustainabl­e power generation to curb global warming while reducing costs for developers. Compared with panels produced convention­ally, we are lowering the levelised cost of electricit­y, improving the financial viability of solar projects. We provide a safe disposal of the PV panels, and we reduce disposal costs, due to almost zero carbon emissions, no toxic chemicals and no hazardous waste.

Solar panels are 99.9 per cent recyclable by TerraBox. Plus, there’s no carbon offset versus four years for typical panels to offset CO2 emissions from manufactur­ing.

Shed some light on the funding you have received and how you plan to use it.

We've been able to develop the company, thanks to large R&D contracts with the Luxembourg Space Agency and the European Space Agency, as they support our long-term vision to become the utility company of the solar system.

Recently, we've started welcoming private investors on board; it’s something we will continue in the coming years to pursue our growth.

Tell us about your plans for the future.

In 2023, we will have our 1MW prototype TerraBox. We are aiming at deploying the technology in UAE with a first pilot project. In the following years, we will pursue our expansion with commercial projects around the world. Our plan is to have multiple plants producing our TerraBoxes on all continents and operate a large fleet of TerraBoxes to deliver gigawatts of solar panels.

What inspired you to start Leap?

I moved to Dubai after a stint in New York with a leading marketing agency. Dubai is a city with massive opportunit­ies.

I briefly worked for a tech startup based here and that’s where I started to really think about gaps in the market and how we could introduce something impactful in the region. After several months of researchin­g the market and shortlisti­ng a few potential ideas – the concept of improving financial literacy amonf the youth seemed most impactful.

Firstly, the financial literacy rate in MENA is currently below the global average (30.5 per cent) and at the same time, smartphone adoption among youth is one of the highest in the world. It was a perfect recipe for us to come in and bridge the gap between the two.

Leap’s on a mission to teach kids good money habits at an early age.

The concept of an app that teaches kids money habits really came from spending time with young relatives and noticing parents were still using the points system for rewards. Basically, the same point system my parents used on my brothers and I growing up in the 90s.

That was an eye-opener and I started questionin­g how something as important as this hasn’t still caught up with technologi­cal advancemen­ts.

There are many other financial literacy apps in the market, what makes Leap any different?

When we first set out to build Leap, we carried out a deep dive into the market to really understand what parents and kids wanted most in a pocket money management app. We used that as a starting point and narrowed down on how can we create an incredibly easy experience that’s designed for both parents and kids.

The app is built from the ground up and puts the combinatio­n of financial literacy and user experience at its core. The app encourages a transparen­t, fun and engaging education in money management that’s very easy to use for both parents and kids.

We’ve made it simple for kids to learn by doing with the parental oversight needed to help guide them along the way.

We’ve also rolled out unique features such as 'Savings on Autopilot' and 'Savings Streaks' and that incentivis­es responsibl­e spending and saving habits. And there’s more to come: new bespoke features, bundled subscripti­on plans and a few more updates to look forward to.

“THE APP ENCOURAGES A TRANSPAREN­T, FUN, AND ENGAGING EDUCATION IN MONEY MANAGEMENT THAT’S VERY EASY TO USE FOR BOTH PARENTS AND KIDS. WE’VE MADE IT SIMPLE FOR KIDS TO LEARN BY DOING WITH THE PARENTAL OVERSIGHT NEEDED TO HELP GUIDE THEM ALONG THE WAY”

Any challenges creating Leap?

Starting any business has a lot of ups and downs, learnings and of course, challenges. With that said, the UAE has really invested in the startup community by putting policies in place that foster and support entreprene­urship. Setting up base in DIFC made it a lot easier for us to build a strong foundation and be able to hit the ground running – building an app from the ground up and truly turning our vision into reality.

What is Leap’s business model?

Leap offers a monthly subscripti­on at Dhs20. We will be launching annual and family plans soon so stay tuned.

Have you received any funding? What about your future plans?

We’re pleased to have recently closed our pre-seed round. From the get go, Leap has been an extremely lean business. We take the same mindset of cautious spending that we’re teaching kids as an approach to how we run our business. Spending cautiously and keeping a lean yet efficient approach is something Leap will carry on as we scale up.

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