Xiaomi’s vision for smart living
Xiaomi is crafting a smart ecosystem of products with the UAE consumer in mind, ensuring that features, designs and functionalities resonate with local lifestyles
The global home automation market reached a value of $48bn in 2022, with industry analysts predicting a consistent revenue growth at a CAGR of 9.7 per cent throughout the coming decade.
Xiaomi, a market leader in smartphones has entered the smart home and home automation segment with an array of products that are focused on building an interconnected and intelligent network around its users.
Ronnie Wang, regional general manager, Xiaomi Middle East speaks to Gulf
Business about their latest range of products and initiatives.
Why has Xiaomi forayed into the home products segment?
Xiaomi’s entry into the home products segment aligns with our overarching vision to create a cohesive ecosystem of interconnected smart devices, known as the “Xiaomi ecosystem”.
While Xiaomi initially gained recognition for its innovative smartphones, our company has evolved beyond this singular focus. We recognise the growing demand for smart home solutions and understand the potential of integrating various devices seamlessly.
By expanding our product offerings to include a diverse range of home products, such as smart lighting, security cameras, and appliances, Xiaomi aims to cater to the evolving needs of consumers. Our goal is to create an ecosystem where these devices work harmoniously together, providing users with convenience, efficiency, and enhanced control over their living spaces.
In essence, Xiaomi’s venture into the home products segment is a natural progression in our journey towards building a universe of interconnected smart devices, designed to empower individuals and streamline their everyday lives.
How does Xiaomi plan to leverage its position as an innovator in the UAE market?
To remain at the forefront of innovation in the UAE market, Xiaomi is committed to several key strategies. Firstly, we prioritise continuous product innovation, investing in research and development to introduce new and advanced products aligned with emerging technologies and consumer preferences.
Additionally, our ecosystem integration approach ensures seamless interoperability of smart devices within the Mi Ecosystem, offering consumers a comprehensive and interconnected experience in the smart living and AIOT space.
Furthermore, our focus on affordability and value for money remains unwavering, making innovative technologies accessible to a wide range of consumers. Strategic partnerships with local entities, including retailers, distributors, and technology partners, help us understand and address specific market needs. What role does Xiaomi see itself playing in shaping the future of intelligent living spaces? Xiaomi envisions itself as a catalyst. At the core of our vision is Xiaomi HyperOS, a system-level innovation designed to foster cross-device collaboration and ensure consistent operations across our integrated smart-life platform. Serving as the foundation of the “Human x Car x Home” smart ecosystem, Xiaomi HyperOS integrates over 200 product categories, spanning 600 million global devices and encompassing more than 95 per cent of user scenarios.
Through engagement with global partners, Xiaomi HyperOS empowers our ecosystem to unlock a wide range of possibilities, enhancing interconnected living spaces.
Tell us about your collaboration with Emaar in the UAE.
Collaborating with Emaar has been an enriching experience for Xiaomi. Our partnership with such an established company underscores our commitment to revolutionising smart living solutions in the UAE market.
By leveraging Xiaomi’s Smart Home system, we aim to empower consumers with comprehensive and all-encompassing solutions for intelligent living.
What particular products should we be excited about at Mobile World Congress this year from Xiaomi?
At Xiaomi, our focus on technology is always centered around humanity.
The introduction of the Xiaomi SU7 globally, as part of our “Human x Car x Home” smart ecosystem, exemplifies our commitment to innovation driven by user needs. By integrating people, cars, and homes, we aim to create a holistic smart ecosystem that exceeds existing standards of connectivity and convenience.
Additionally, our partnership with Leica, a global manufacturer of highend cameras and lenses, has enabled us to achieve significant milestones in imaging technology, enhancing the photographic user experience and setting new standards in mobile photography.
At Mobile World Congress 2024, the Xiaomi Imagery Technology area is showcasing Xiaomi 14 and the Xiaomi 14 Ultra, alongside other flagship smartphones.
Our offerings at MWC 2024, alongside our full range, are proof that Xiaomi is ready for the future.