Mercedes SUV sales up 422% in capital
Company records 10% growth in Mideast
Mercedes-Benz has increased sales of sports utility vehicles (SUVs) in Abu Dhabi in the first quarter of the year by 422 per cent over the yearago quarter, its distributor here said yesterday.
Monzer Al Rifai, General Manager of Emirates Motor Company, MercedesBenz general distributors of DaimlerChrysler AG in Abu Dhabi and Al Ain, told Gulf News that the sales performance for the SUV range has risen dramatically.
“Comparing the first quarter of 2006 and the first quarter of 2007, there has been a 422 per cent increase in sales,” he said.
Al Rifai said that the SUV range in 2006 included the G Class, R Class, and ML.
“However, since the GL was only launched into the market in the last quarter, it is not included in the first quarter sales of 2006,” he added.
He said that the GL constituted 18 per cent of sales for the SUV range for the first quarter of 2007.
These impressive figures came in line with another jump in Mercedes-Benz Middle East sales, which were up just over 10 per cent in March to a record 1,842 compared to 1,672 in 2006 once again confirming the company’s position as the region’s leading premium car manufacturer. First quarter sales of 4,462 were also well on track to meet targets for 2007.
First quarter sales of the new S-Class, the region’s favourite premium class sedan, were steady at 1,931 while over 1,059 customers took delivery of a C-Class, an increase of over 21 per cent on the same period in 2006.
“With the launch of the revolutionary new C-Class currently taking place across the region, new engine variants being added to our popular E-Class and ML-Class ranges and an exciting addition to a highperformance marque, I am extremely confident about the rest of the year,” said Johannes Fritz, Director, Sales and Marketing, Mercedes Car Group, Middle East.