Pakistan’s Sattar Buksh cafe
Karachi cafe leans on international branding to sell local tea and snacks to consumers
The black, twisted moustache — a symbol of command and power of manhood in this region — replaces the siren with her crown in the original Starbucks logo
Many young entrepreneurs would have surely thought about the secret behind Starbucks’s successful business recipe. Rizwan Ahmad and Adnan Yousuf not only thought of it, but they also opened one — Sattar Buksh Cafe.
Situated in Block 4 Clifton in Karachi, the cafe’s brand and logo will probably need no time to associate with the original company.
The black, twisted moustache — a symbol of command and power of manhood in this region — replaces the siren with her crown in the original Starbucks logo. Even the name Sattar Buksh sounds similar to that of the global coffee giant.
Sattar Buksh’s online presence is yet to grow into anything significant, with their website claiming it’s under construction. But t they’re pretty active on Twitter witter and Facebook.
The buzz has as been going in Karachi for a while and spreading around, not just due to their replica of brand and logo, but also for their amazing g combination of taste te of both the worlds, rlds, which they claim m on their website, such h as a cup of coffee along with a desi ‘ Paratha’ ( flat bread) with some Nutella on the side, or simply a karak chai ( strong tea).
Visitors have already marked their favourite order: the “besharam ( shameless) — topless burger” with a variety v of tea blends.
Shortly after Starbucks discovered dis their likeness ness was being used, Sattar tar Buksh Bu was slapped with a legal n notice with demands of changing the logo.
But the daredevils did not give up and appeared on Facebook with the following statement: “We have nothing to do with any foreign franchise nor do we want to categories ourselves as mere coffee experts. We’re ‘ Jutts of all trades’ and we cater to everyone!”
And, meanwhile, the new logo was launched. As an Emirati with a bloodline of businessmen, I could not ignore the courage and spirit of entrepreneurship exhibited by these two men. Despite the fear of violation of intellectual property rights, hefty fines and a social label of “imitation”, Ahmad and Yousuf have brought their dreams to reality!