Rivoli goes super- exclusive with R Lounge

Concept will be used for bespoke collections and showcase special pieces to select clients

T he premium brands retailer Rivoli is eyeing opportunities in niche retail. It has launched the R Lounge concept, targeted exclusively at high networth timepiece buyers through an outlet at The H Hotel in Dubai. “The R Lounge will allow us to engage with select customers in an exclusive and refined atmosphere and will also serve as a platform to showcase the latest collections and limited edition pieces,” said Ramesh Prabhakar, managing partner at Rivoli Group. “Our ambition is that The R Lounge becomes the destination of choice for connoisseurs, collectors and those looking to enter the exciting world of haute- horlogerie.” The R Lounge will be used for bespoke collections and showcase special pieces to Rivoli’s selected clients in a personalised setting. “Our aim is to offer customers an experience that matches the quality of the world- class luxury timepieces we have to offer,” said Prabhakar.

Brand portfolio

Rivoli currently represents brands such as Breguet, Blancpain, Glashütte Original, Omega, Montblanc, Vertu, J. M. Weston, Longines, Rado and Swatch. The outlet’s launch comes as Swiss watch group Swatch took control of the Rivoli chain. The former raised its stake in the Dubai entity to 58 per cent. Under the deal, the Swiss watch maker bought an additional 18 per cent of Rivoli from the private equity arm of Dubai Holding. Nayla Hayek, chairwoman of the board of directors at Swatch Group Ltd and chairwoman at Rivoli Group, was on hand for The R Lounge launch. “This initiative marks a new and innovative addition to the dedicated customer service Rivoli has always been known for,” Hayek said. “The R Lounge encapsulates Rivoli’s commitment to offering its customers the best luxury retail experience.”