ICC names Intel as its Innovation Partner

The International Cricket Council (ICC) has named Intel as its Innovation Partner for the upcoming ICC Champions Trophy 2017, beginning June 1.

As part of its continuous drive to use the next wave of powerful technologies, ICC will collaborate with Intel to transform the cricket experience for fans, and help coaches and players improve performance, it has been stated.

ICC Chief Executive David Richardson said: ”This is an exciting announcement for the ICC as we continue to focus on innovation and technology to enhance both the game and the experience of the fan.

“The innovations we are working with Intel on for the ICC Champions Trophy 2017 are like nothing we have seen in the sport before and I am delighted to welcome them to the ICC family.”

James Carwana, GM of the Intel Sports Group, added: “Cricket is the world’s second most popular sport and as the official Innovation Partner of the ICC Champions Trophy, we are excited to integrate Intel technology in this tournament. “We will be deploying a range of technology at the event as part of our ongoing effort to bring a new level of data analytics to sports and to revolutionise how athletes train, coaches teach, scouts evaluate talent, and fans enjoy sports.”