Abu Dhabi still top destination in UAE
Findings by report highlight emirate’s leading position among cities in the Arabian Gulf
Abu Dhabi has maintained its position as the number one destination in the UAE for guest satisfaction in a report by travel and hotel data specialist organisation, Olery.
The report’s findings highlight Abu Dhabi’s leading position among cities in the Arabian Gulf, with the overall Guest Experience Index registering an 82.8 score, up from 82.2 from the 2016 report.
More than 160,000 reviews were posted for Abu Dhabi, helping to establish the emirate as a popular destination among business travellers, couples and families, with these demographics reporting especially high satisfaction scores.
The emirate was recognised by guests for its overall valuefor-money as a place to visit, with Abu Dhabi’s score for that particular category 85.7. The emirate also scored 88.6 for its excellence of location, an improvement on the previous year’s score of 87.9. Visitors also considered the rooms the cleanest and best in the Middle East with the quality of the service also highlighted in the reviews.
The emirate’s cleanliness category scored 91 out of 100, Guest Experience in the East report used data gathered from over 2.5 million online hotel reviews and published guest opinions to assess guest satisfaction from April 1 2016 to March 31 2017, and then aggregating all data shared in online reviews for a hotel or other type of accommodation.
More than 4.4 million guest arrivals were recorded in the emirate in 2016, which set a new annual record, with an increase of 8 per cent over 2015. The number of guest nights reached 12,031,628 last year.