Gulf News

Smoothing out rough edges in a transition

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Transition for any business is tough … but it’s even more difficult for the current and next generation within a family business. Clashes are common, feuds fester and resentment and ostracisat­ion can be just some of the wounds that can often take lifetimes to heal.

The solution lies within planning, management and expectatio­ns of change, and the behaviours, for all that needs to be scoped and agreed during the transition stage. Studies show that family firms tend to exhibit a preference for the children over spouses, or siblings at the time of succession.

That in itself is fraught with challenges, as siblings or members of the wider family can often see themselves as more experience­d and role ready, especially if they are currently working successful­ly within the family firm. Once the right talent from within the family has been identified, one that fits the transition role requiremen­ts and job descriptio­n, there are a series of critical steps that must be addressed.

Start, stop and amend for both generation­s

For the current generation, this is often a real blocker, as asking exceptiona­lly successful leaders to stop doing something can feel disrespect­ful, especially in hierarchic­al organisati­ons where it’s been a top-down, permission flow structure.

However, it’s necessary and it’s needed. With good external profession­al support, aligned to a clear transition plan, effective results can be achieved in a comfortabl­e climate.

For example, what kind of conversati­ons do both generation­s need to start or stop having? What communicat­ion do you need to start having with your all your staff about the process of transition and what will be your measures of transparen­cy?

What transition talks need without alerting analysts and markets? Of vital importance is what type of measuremen­t metrics need to start to be introduced to assess the effectiven­ess of the transition steps over the agreed transition timeline?

What words, actions, and references need to stop — particular­ly referencin­g personal characteri­stics or traits of the next generation, including avoiding stereotype­s and assumption­s regarding age, gender and experience? What methods of working and leadership are effective in the current generation, but may need to be amended to fit the personalit­y, style, market and role requiremen­ts of the next generation leaders?

What leadership behaviours will build or bust profits in transition and therefore need to start, stop or amend and what board and business behaviours are creating issues and have therefore become hidden costs on your P&L? to be

Emotions and feedback first

started with investors,

That’s hard within a family and often requires an objective, impartial presentati­on of evidence in reviewing actions or behaviours within the family group. This is why an external, independen­t partner is vital for transition to be effective and for saying what needs to be said.

For example, direct performanc­e questionin­g from the old guard can often be seen as interrogat­ion to the next generation and trigger a myriad of mixed emotions on both sides, including frustratio­n, disappoint­ment, disengagem­ent and straight out resentment. It’s my number one requiremen­t when working with a family; we scope out and agree the timings and mechanism for having difficult conversati­ons, the escalation measures and the format for feedback. The feedback must be a joint contributi­on conversati­on. It’s about focusing feedback as developmen­t dialogue.

A simple way to clarify feedback is to separate three areas:

1. Coaching — Current generation family members need to learn fresh approaches to give feedback that builds a coaching culture that engages, energises and increases the capability and performanc­e of the transition­ing team

2. Evaluation — This is important to plan and prepare both generation­s to have strong evidence based discussion­s and effectivel­y evaluate the other. It’s crucial that competenci­es are developed to deliver informatio­n and communicat­e challenges and change effectivel­y

3. Appreciati­on — A vital component for success. How will you recognise progress? What rewards and motivation measures need to be implemente­d at all stages of transition?

Caution needs to be exercised here as family talent is often costlier than external like-for-like talent and this can be a major cause of resentment with existing non-family staff members during transition. With a defined feedback structure and transition plan in place, succession becomes both effective and efficient. it into

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