World’s first bottled vitamin D water launched

World’s first bottled water containing vitamin D is now available in the UAE markets and it’s 100 per cent safe to consume by children and adults, Agthia Group’s top officials said yesterday in the capital.

In a country where more than 78 per cent of residents suffer from vitamin D deficiency, the move is considered a unique initiative to fight the inadequacy.

A 500ml bottle of Al Ain vitamin D water is priced in local retail outlets at Dh2.

On the sidelines of Abu Dhabi Sustainability Week, the Al Ain vitamin D water was launched at the International Water Summit in the presence of Suhail Mohammad Faraj Al Mazroui, Minister of Energy and Industry, and Mariam Al Muhairi, Minister of State for Food Security.

Speaking at the launch, Al Muhairi said, “Our goal is to identify and nurture game-changing ideas that will help us all to contribute to achieving the second sustainable development goal of ending hunger, achieving food security, improving nutrition and promoting agricultural sustainability,” she said.

Vitamin D deficiency raises the risk of chronic diseases like osteoporosis, heart disease, some cancers, and multiple sclerosis, as well as infectious diseases such as tuberculosis. Adequate levels of vitamin D may prevent multiple bone disorders such as rickets in children, and osteomalacia and osteopenia in adults.

The bottled water is free from flavours, colours and preservatives. The 500ml and 330ml bottles have been available at supermarkets and large retail stores since January 15.