Mixed feelings as Pyeongchang awaits world
UNUSUAL CULTURE CLASH IS TAKING PLACE IN SOUTH KOREA
Just weeks before the Olympics, an unusual culture clash is taking place in Pyeongchang, and it’s only partly about the anticipatory jitters in this remote, mountainous region before a swarm of foreigners arrives.
Excitement is mixing with a strain of unease as the government, desperate to measure up to an Olympic host city image, pushes for change in an indebted, ageing backwater that relies on tourism and fisheries with no real industrial base.
Pyeongchang has always drawn domestic skiers, yet has never had the Olympic scenery of Europe and the West. Efforts to push it that way have shown mixed results.
The government wants Western toilets, beds not pallets in the motels, English-language menus, wheelchair accessibility. Local businesses have taken the plunge, spending their own money on renovations they hope will be long-term investments, but some also grumble there hasn’t been enough official support to do what’s being asked.
Large swaths around the Pyeongchang Olympic Stadium in Hoenggye village look like they’ve sprang up overnight, modern places with English signs and fancy design concepts. New sidewalk bricks are stacked in towers, waiting to be laid over dirt paths. Freshly planted trees line the main streets” new footbridges span frozen streams. Old neondrenched motels that saw their peak decades ago are being revamped, beds replacing thin futons on the floor.
Officials spent $1.8 million on foreign-language menus and signboards for around 2,000 restaurants. More than 550 restaurants were given about $7,000 each to renovate rest rooms and kitchens and switch from floor-seating to Western-friendly tables and chairs. South Korea also spent $6 million upgrading around 70 public rest rooms, and provided simple foreign-language classes for restaurant workers, taxi drivers and volunteers.
But Sim Jae-gook, mayor of Pyeongchang County, expressed worry last year that the efforts were failing to produce “visible results” and pushed for regional officials to redouble their work before the Games start on February 9.
In the shadow of the new stadiums, visitors will not have to walk far to find areas that are a far cry from Seoul’s sparkling skyscrapers, myriad restaurants and vibrant nightlife. Many places still have squat toilets and floor seating and sleeping” locals still populate restaurants that specialise in dog meat, dried fish and other local delicacies that aren’t popular in the West.
Not fair share
Some people here wonder why they need to change so much just for a few weeks in February.
Long sensitive to the feeling that for decades they’ve been looked down upon by rich Seoul and have received less than their fair share of the spoils of the country’s incredible rise from poverty to economic power, there’s also suspicion that the official push to renovate is more for outsiders than for locals.
The AP visited the area and spent several days talking with locals to find out how they feel about the biggest thing to happen to their homeland in recent memory. Here’s some of what they said:
“Why apply for the government money?” Nam Sunwoo, 60, says, describing her thoughts after she heard a rumour that the road where her fish restaurant sits only a short walk from Olympic Stadium in Hoenggye would be demolished.
“What’s the point of getting disappointed?” she says as she lays out fish on platters before the lunch rush, cast-iron pots and skillets crackling above roaring gas flames on a huge stove, the day’s meals floating in huge tanks nearby.
Her restaurant, like many in the area, relies on local business. Guests sit on thin cushions on the floor at long low tables where small dishes cover every available space: half a dozen types of pungent kimchi and pickled vegetables, fried fish, broiled fish, grilled fish, raw fish.
Her business, and the road, was spared. Though she has little interest in the Olympics, Nam spent about 2 million won ($1,800) of her own money to change the bathrooms from Asian squat style to seated Western style and to replace some creaky sliding doors.
She worried, though, that bringing in chairs and tables would ruin the floors, or turn off her regular customers.
“This place is too old to change,” she says. “I don’t expect to get much money from the Olympics visitors. I have to keep doing what I’ve always done, rely on my local customers and hope it can pull me through.”
Show the world
Many motel owners expected excellent prices for rooms amid rumours that lodging could go as high as $1,000 a night.
“That was our mistake, to think that the prices could be so high because we are only five minutes from the stadium,” says Shin Jae-kyo, 54, who for 13 years has owned Green Peace Motel, in Gangneung, the coastal city where skating, hockey and curling will be staged.
Shin got 7 million won from the government for renovations, but expresses a sentiment many businesses here share: “What can you do for that amount? It takes a couple hundred thousand (dollars) to do it properly.”
He said he spent 130 million won ($122,000) on renovations including adding new beds and renovating bathrooms. He flourishes the receipts for all the work, and, during a tour of his rooms, shows off gleaming new porcelain sinks and toilets and shining tile walls and floors.
He expects his rooms to eventually fill up, and will charge about 300,000 won for his rooms, though right now he’s only about 20 per cent occupied for the games, which he and other owners said was common for motels in the area.
“If it’s just domestic customers, I don’t need to do this, but I felt it was necessary for the foreigners coming. It’s a matter of pride, to show this area in its best possible light to the world,” he says.
Rumours are swirling in the Gyeongpo Beach area of Gangneung, which is crammed with hotels, restaurants and shops selling dried seafood, seaweed and other ocean delights.