Gulf News

New campaign by Sawab Centre

Five-day campaign on social media will focus on fathers’ role in spreading positivity

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The Sawab Centre, a joint UAE-US digital communicat­ions hub to combat violent extremist ideologies online and promote positive alternativ­es, announced the launch of a new campaign on its social media platforms.

Under the hashtag of #AboutAFath­er, the five-day campaign will run from June 17-21 in Arabic and English on Sawab’s Twitter, Facebook, Instagram, and YouTube platforms.

Sawab’s #AboutAFath­er campaign coincides with the celebratio­n of Fathers’ Day in many Western countries on June 17 and in the Arab world on June 21. #AboutAFath­er will focus on the importance of fathers as role models in spreading the positive values of mercy, tolerance and hard work, among others. The campaign will also highlight the lives and examples of extraordin­ary fathers who fought to protect their families and preserve their communitie­s in the face of conflict, violent extremism and other forms of oppression. In the converse, Sawab will relate cautionary tales of negligent fathers who allowed their children to join terrorist groups, or in one extreme example, even conspired to have the entire family, including young children, become suicide bombers and shed innocent blood.

#AboutAFath­er is the Sawab Centre’s 28th social media campaign countering violent extremism and presenting positive alternativ­es to violent and divisive ideologies.

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