Gulf News

AI geared to raise efficiency and boost productivi­ty

- AbdulAziz Al Ghurair ■ AbdulAziz Al Ghurair is chairman of the UAE Banks Federation.

The global banking industry is going through a period of rapid transforma­tion, heralded by disruption and driven by emerging digital technologi­es. As businesses around the world seek to embrace the latest advances, Artificial Intelligen­ce (AI) is increasing­ly at the forefront of their thoughts.

It is clear to see why there is an enthusiasm across the industry to introduce this technology, which has the potential to revolution­ise how banks do business. However, many are still unclear on exactly what role AI will play, and what its implementa­tion means for the future of the existing workforce.

Recent years have seen major players adopt AI-driven marketing solutions to enhance their data analytics and develop increasing­ly realistic-sounding chatbots to streamline customer service. The growing use of cloud-based services and soaring demand for intelligen­t virtual assistants from tech-savvy consumers are driving further investment in cutting-edge solutions, and it’s not just customer service that is being revolution­ised thanks to AI — the technology also offer valuable applicatio­ns in cybersecur­ity, fraud prevention and anti-money laundering.

AI: Threat or opportunit­y?

This often misunderst­ood area can evoke fears of humans being replaced by machines. So, should people be worried? While automation may reduce the need for certain types of roles in the future, the applicatio­n of new technologi­es is poised to generate many fresh job openings across a whole range of industries.

The banking sector, in particular, enjoys an optimistic outlook. A recent survey carried out by Accenture Research found that 77 per cent of leading banking institutio­ns plan to use AI to automate tasks to a large extent over the next three years. And, a high proportion of respondent­s — 67 per cent — expect this to lead to more jobs in their organisati­ons during this period.

Synergy of man and machine

Perhaps more importantl­y, this technology is transformi­ng existing roles. AI can be employed to carry out mundane and repetitive tasks throughout an organisati­on, freeing up people’s time across multiple functions including customer service, HR, IT, marketing and management, to focus on important strategic and creative tasks — the more engaging topics, which benefit from a human touch.

This approach can be thought of as ‘Augmented Intelligen­ce’ — leveraging today’s tremendous advances in data processing power to develop AI-driven technologi­es and tools that complement the efforts of the existing workforce.

On the verge of digital transforma­tion

Government­s across the Middle East have identified digital strategies as key priorities, as they push ahead with their economic diversific­ation agenda. It is estimated that AI’s contributi­on to the region’s economy will reach around $320 billion (Dh1.17 trillion) in 2030.

The United Arab Emirates is at the forefront of this transforma­tion, having unveiled the ‘UAE Strategy for Artificial Intelligen­ce’, which outlines ambitious plans to cut government costs by 50 per cent and boost the country’s GDP by 35 per cent. The fact that the UAE has appointed a Minister of State for Artificial Intelligen­ce highlights the central role AI is going to play in meeting these objectives.

Banking customers in the UAE are already interactin­g with AI-powered services on a daily basis. These range from virtual personal assistants to bilingual humanoid robots, which are being rolled out with the goal of streamlini­ng customer service processes and meeting the evolving needs of today’s tech-savvy consumers.

Building on existing capabiliti­es

There is no doubt that AI has remarkable potential to reinvent the banking industry and employees’ roles within it. Successful organisati­ons should be focusing on how advances in technology can help their existing team members to work smarter, faster and better — empowering them to increase efficiency and boost productivi­ty.

This will, in turn, help drive growth throughout the economy, creating further employment opportunit­ies, including many new highly-skilled positions for those who specialise in the developmen­t and maintenanc­e of the associated technology. Therefore, a world of opportunit­y awaits those who are prepared to work on developing their skill sets to keep up to date with the latest advances in technology.

As an industry veteran, I have seen many trends come and go, but one constant has remained: the human touch, which will continue to be as relevant and necessary where key decision-making is concerned. As AI continues to proliferat­e and become ever-more sophistica­ted, organisati­ons that understand this universal truth and leverage advances in AI technology to amplify the impact of human ingenuity will stand to benefit the most.

 ??  ??

Newspapers in English

Newspapers from United Arab Emirates