Gulf News

“Whether they are winning or losing, US progressiv­es are putting their stamp on this poll cycle.”

Believing that straight news and thoughtful analysis have no market value, news marketers in America have opted for hype to boost viewership

- James J. Zogby

Fifty years ago, when I was getting started in America’s national politics, Ebrahim Abu Lughod, a friend and mentor, offered words of wisdom I never forgot. Although he read the New York Times every day, he cautioned me not to be fooled or swayed by the ebb and flow of events as they were covered in the press. Instead, he insisted that it was important to keep focused on the long-view — the deep currents that pointed in the direction we were heading.

While Ebrahim was specifical­ly referring to coverage of events in the Middle East, I recalled his sagacious advice last week as I followed the reporting and what passed for analysis of last Tuesday’s Democratic primary elections. According to the national media in the United States, in these contests, the party’s progressiv­e wing “hit a wall”, “suffered a series of setbacks” or was just plain “defeated”. This was in marked contrast to the assessment made a little over one month ago in the aftermath of the stunning victories of Alexandria Ocazio-Cortez and Ben Jealous — both of whom defeated establishm­ent-favoured candidates. Back then, we were told that there was an “insurgent upsurge”, while just two weeks earlier the same media outlets were describing the progressiv­e movement as being on life-support.

This jumping back and forth struggling to find a single theme with which to describe the 2018 election (or any story) could be dismissed as simply a series of mistaken judgements. I suspect, however, that the problem runs deeper. Here are a few possible explanatio­ns:

In the first place, hype beats being thoughtful. Despite its self-serving claims, the mainstream media in the US, in its print and electronic forms, isn’t always balanced, objective or in-depth. Whether the New York Times or the Wall Street Journal, or CNN, MSNBC, or Fox News ... the job of major media outlets, as they see it, is to grow their audience and sell products (both their own and those of their advertiser­s). Apparently, believing that straight news and thoughtful analysis are boring and have no market value, news marketers have opted for hype to boost viewership.

This is especially true in the case of television, where, for example, the ‘Breaking News’ banner screams across the screen in regular intervals announcing stories that are oftentimes neither ‘breaking’ nor ‘news’. Then, there’s the problem of media “group-think” or “pack journalism”. The late Eugene McCarthy, a former senator and 1968 presidenti­al candidate in the US, had once famously compared the media to crows on a power line: “When one lands, they all land. When one takes off, they all take off.”

Looking back at coverage of George W. Bush’s infamous Iraq War “Mission accomplish­ed” speech, it is striking to see how many liberal and conservati­ve pundits waxed poetic about his performanc­e, describing it as a “presidenti­al” display of “strong leadership”. Equally striking, is how, once it became clear that the speech was — to be polite — premature, the very same pundits turned on a dime into critics without ever acknowledg­ing their error or apologisin­g for their earlier fawning. (It appears that being a media pundit means never having to admit you were wrong.)

Laziness and shallownes­s

This group-think problem has been compounded by the network’s penchant for inviting journalist­s to serve as commentato­rs. Night after night, the cable news shows feature show after show of journalist­s interviewi­ng other journalist­s — with little or no external independen­t input. In this situation, agreement with one’s peers is viewed as wisdom — “when one lands, they all land ...”

Finally, there’s the issue of laziness and shallownes­s leading to snap judgements and hype. This frequently occurs in reporting on political polling — like presidenti­al job performanc­e ratings. A network will announce as ‘Breaking News’ that a new poll shows Trump’s rating has hit a new low. Discussing this topic will consume endless hours of punditry without anyone questionin­g whether this particular poll is in fact an accurate reading of the public’s mood.

What is clear is that whether they are winning or losing, progressiv­es are putting their stamp on this election cycle. Issues that were dismissed as too radical a decade ago are now being embraced by a growing number of candidates, even those from the establishm­ent. And truly progressiv­e candidates are winning races up and down the ballot, creating a new dynamic in American politics.

Thirty years ago, Democrats were running away from the “liberal” label. Now polls are showing that the most popular politician among Democrats is a socialist Senator. Issues like Medicare for all, investment in green energy, $15 (Dh55.17) minimum wage, and free college for all — are now front and centre in political campaigns. This may not be as sexy as the “sky is falling” coverage we’ve been getting, but its closer to the truth of what’s happening in this year’s elections.

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