What are the disadvantages of giving in?

Food cravings when originate from physiological needs of the body should be curbed wisely. Overindulging in the wrong kind of foods can impair both physical and mental well-being.

Giving in for cravings all the time can lead to emotion-driven eating disorder.

It becomes harder for the brain to control appetite and hunger.

Food cravings gradually lead to food addictions, by blunting the serotonin and dopamine receptors of the brain which induce happiness resulting in low moods and depression.

Choosing sugary foods add stress on insulin leading to insulin resistance, hormonal imbalance and PCOS. Giving in for frequent cravings make weight-loss efforts a failure.

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Classical conditioning therapy:

Every time a craving arises which is associated with an action, the ideal thing to do is choose to eat healthier foods where the brain dissociates the craving and the action/practice. Consume water or just ignore the craving will make the brain dissociate popcorn with movies.

When a craving arises in association with an action, choosing foods which we dislike makes the brain decode the associations. For example: Choosing to snack on green apples in the place of popcorn will eventually control the urge to eat popcorn the next time while watching a movie.

It is not the property of the food which leads to a craving but the complexity of the human mind.

Aversion therapy: Mind games: