Student wins apartment in Sharjah
American-Jordanian expat had participated in a competition he came across on Instagram
Acreative video made by a 22-year-old Sharjah student landed him a new one-bedroom apartment in Sharjah, helping him achieve his dream of making the UAE his permanent home.
American-Jordanian expat Mikail Atiyeh could not believe his eyes when he was handed the keys to his own apartment after he won a competition he came across on Instagram.
Uncertain about whether to click the sponsored link by developer ■ ARADA announcing a contest with a grand prize of a new apartment in their upcoming Ajada residence project, Atiyeh thought why not take a chance. “It was just another day, I was scrolling through my feed and found this post. I dismissed it at first, but then decided to look at it and I was like wow, you can actually win an apartment by just making a video,” said the University of Sharjah student.
Contestants were required to show what a person would do when he or she walked into an apartment for the first time, he said. “I got two of my sisters [Hidayah, 17 and Dana, 15] involved and we began thinking about themes like excitement, family, happiness and future, and wanted to translate that into a visual story. We only had two months before the deadline but were determined to make a quality video that was entertaining, funny and unique.
“The idea behind the video that won me the competition happened by chance. It came from a song I heard on the radio by Kool and Gang called fresh. I translated that into promoting the apartment and I made it to the top five.”