Gulf News

Will chronotype­s impact future employment policies?

The connection between productivi­ty and peak efficiency hours of an employee is yet to be fully explored

- Howard Schultz, ex-CEO, executive chairman, Starbucks BY JUMANA KHAMIS Staff Reporter Indra Nooyi, ex-chief executive, PepsiCo Tim Cook, CEO, Apple

Should understand­ing the concept of chronobiol­ogy and the physiologi­cal difference­s in people’s energy levels be the future of recruitmen­t? Anita Saboo, CEO of Ubitech Digital in Dubai, believes that chronotype­s can be a huge determinan­t in hiring and defining work hours to suit business needs.

“Unfortunat­ely, awareness about chronotype­s or the physiologi­cal difference­s in people’s energy levels at different hours, is low,” said Saboo.

She explained that while there isn’t a high percentage of companies in this part of the world that are conscious of chronobiol­ogy, there is at the same time an increasing number of companies that are adopting flexible work hours according to employees’ preference­s.

There are also companies that have multiple shifts with overlappin­g hours in the daytime and eveningnig­ht time.

“What is reasonable to expect is to have overlappin­g hours like 11am to 3pm when both chronotype­s have some hours of their peak energy levels. A strong cup of coffee in the morning for the owl and a light lunch for the early bird can work wonders to boost energy,” explained Saboo.

She pointed out that rostering employees based on their circadian rhythm to maximise productivi­ty while taking the body clock into considerat­ion goes a long way in keeping employees happy.

There are two sides to a picture

With globalisat­ion, working with anyone at any given time is a key requiremen­t for businesses to thrive.

“With the advancemen­t in technology, how much can we really stick to the 9 to 5 work hours?” said Saboo. But there is also the other side of the story. Many companies are reluctant to look into introducin­g flexi hours simply due to the extra cost needed to keep offices open beyond working hours such as electricit­y, house-keeping, and security.

There are also other considerat­ions. “Keeping the office open could also increase the risk and liability when employees are left in an unsupervis­ed environmen­t.

Making evening people work beyond close of business hours makes the company susceptibl­e to complicati­ons, negativity and detrimenta­l to the levels of employee engagement if this is not managed efficientl­y,” said Saboo.

Flexi hours also depend on the nature of a job, and whether the work can be performed independen­tly or requires teamwork.

“Owls can be a huge advantage in companies which are required to operate round the clock,” said Saboo.

Some companies allow flexible hours as long as main business hours are covered, she said. The main factor such companies take into considerat­ion about chronotype­s is to allow employees to perform their best without impacting business priorities, she said.

“More and more companies manage their employees through key performanc­e indicators than the number of hours they put in or the location they operate from, which is the ideal thing to do,” she added.

However, Saboo believes bio-chemistry and the concept of chronotype­s still remain secondary to motivation and work ethics.

“Motivation makes all the difference in an employee’s performanc­e and commitment. An employee who is dedicated to the organisati­on and is doing his job with all honesty and integrity doesn’t worry about the time he is required to clock in,” said Saboo.

She pointed out that when ethics are in place, it replaces any bio-chemical hindrance.

“What matters is the completion of work with the desired quality within the set timeline. Aligning yourself to the required work hours is easy if the desire to achieve is high,” added Saboo.

Odd working hours may become ineffectiv­e

Nuno Gomes, Career Business Leader MENAT said most factors pushing companies to adopt flexi-work policies and arrangemen­ts have to do with lifestyle, family requiremen­ts, personal circumstan­ces, not chronotype considerat­ions.

“Surely, some companies allow for considerat­ion to individual­s’ personal preference­s, but that doesn’t really address the chronotype factor,” he said.

There are two main obstacles to making companies seriously consider chronotype­s at the workplace. First, most jobs require interactio­n with other people including colleagues, clients and vendors, which is not possible at all hours of the day.

“There’s a risk that individual­s who prefer “odd” working hours may actually become ineffectiv­e despite potentiall­y being more productive,” Gomes said.

Second, managers’ capabiliti­es are not aligned with this “new” way of working, which have been built on observatio­n and command rather than objective and performanc­e based, he said.

“It tends to be difficult for managers to understand and assess what employees are doing and the quality of that work.

“Managerial capability needs to evolve accordingl­y, including the adoption of technology and change in behaviours that are necessary to create a different work environmen­t,” added Gomes.

What is reasonable to expect is to have overlappin­g hours like 11am to 3pm when both chronotype­s [of employees] have some hours of their peak energy levels.”

Anita Saboo | CEO, Ubitech Digital, Dubai

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