WHAT WAS @SWEDEN?

356 curators

used the account over the years.

200,000 tweets

sent out since 2011.

147,000 followers

subscribed to the unique feed.

15 years old was the youngest curator, the oldest 81 was

The idea of one Swede every week was a way of making it authentic and show the openness of how we try to communicate...”

Anna Rudels | head of communication and digitalisation at the Swedish Institute

Earlier, the worry was that the curator would write something that crossed a line... now, that has changed and followers are interacting with the account in a way that crosses the line.”

Emma Randecker | @sweden Twitter account administrator