Co-branded credit card launched

Emirates NBD and Emaar yesterday announced the launch of Emirates NBD U By Emaar, a range of new co-branded Visa credit cards.

The new cards will allow customers to earn and redeem Upoints at 1,500 Emaar touchpoints across the hotels, restaurants and leisure assets of Emaar Hospitality Group and Emaar Entertainment as well as at Emaar Malls merchants, Dubai Opera and selected Emaar community shopping centres.

“As the market leader in payment cards, we are delighted to partner with the UAE’s leading hospitality and lifestyle company to create an offering unmatched in value and scale,” said Hesham Abdulla Al Qassim, Vice-Chairman and Managing Director of Emirates NBD.

The cards will be available in three variants: Infinite, Signature and Family.