Brand Dubai on mission to beautify city
PROJECT LOCATIONS SELECTED FOR THEIR HISTORIC, ECONOMIC, SOCIAL AND TOURISM VALUE
Project locations selected for their historic, economic, social and tourism value |
Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), organised a brainstorming session to explore innovative new initiatives and projects to beautify the emirate.
A number of young artists and entrepreneurs participated in the session.
Brand Dubai aims to expand community participation and find the best ways to use the areas designated for the projects. Project locations were selected after considering many criteria, including the historic, economic, social and tourism value of the locations and their importance ■ for Dubai’s residents and visitors.
Community initiative
GDMO’s Director General Mona Al Merri said that the session is part of the office’s efforts to engage with the community to generate ideas and insights for beautification projects and initiatives in Dubai. These public art projects which highlight Dubai’s commitment to innovation will bring together leading artists both from the UAE and across the world.
Al Merri pointed out the initiative launched by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, VicePresident and Prime Minister of the UAE and Ruler of Dubai, to transform Dubai into an open-air museum, was widely welcomed by Dubai’s community.
“Over the past four years, we have continued to receive positive messages from the community. This response encouraged us to expand our engagement with artists and community leaders so that we can enrich our projects with new ideas,” she said.