Vast market
The market for life insurance in the US is vast. About half of Americans own some form, but only a third own individual policies, which are more profitable than group policies they could get through work. The most common reason people list for not buying life insurance is cost, according to Limra, an insurance industry research group. to their full line of products, but they have not had spectacular success with the product so far,” said Steven N. Weisbart, chief economist at Insurance Information Institute, a trade group.
Response
If we can collectively help our customers live just a bit longer, it’s quite advantageous for us as a company.” Brooks Tingle | President and chief executive of John Hancock Insurance