In-house push

Some hypermarkets in the UAE have resorted to holding their own versions of the promotion during the same time to boost electronics sales.

Ashish Panjabi, COO at Jacky’s Business Solutions, hailed the DWTC’s move to reduce floor rates, saying it would keep the event running and help both consumers and retailers. “It is a substantial amount of business that happens at the Shopper,” he said. He added that the rebalancing of any economy during challenging conditions is always positive.

“Whether it is an event like this or a shopping mall operator, when the times are good we share the profits but when it is challenging, we need to adjust. That understanding [and] collaboration between partners in the long term is one of the reasons you see changes like these,” he said.