VBC is Fox Networks’ new ad sales rep

Fox Networks Group M.E. has appointed Value Branded Content (VBC) as the advertising sales representative agency in the region for the National Geographic Abu Dhabi and National Geographic Kids Abu Dhabi channels.

This follows a regional review over the last few months. “Branded Content is at the heart of our business,” said Raja Halabi, Partner at Value Branded Content. “It was therefore a natural next step in our evolution to establish a strong partnership with National Geographic.” (Staff Report)