LG intent on ruling OLED display signage market

TV-maker unveils 0.4mm transparent screen to attract visitors’ interest

LG is aiming to cement its position in the OLED display signage market by showcasing a 0.4 millimetre transparent screen. Ben Her, senior director for information display at LG Electronics Middle East and North Africa, told Gulf News that more and more people are moving to unique product requirements because everybody wants to show a difference.

“That is where OLED comes into play. People want to use the transparent OLED glass display to show content and it is focused on retail, public infrastructure, transportation as well as hospitality sectors,” he said.

OLED technology emits light only when electricity is applied while LED requires backlighting. Without the backlighting, OLEDs are more energy efficient, thinner and easier to make. OLED TVs feature a true black background, something LED displays can’t match right now.

“The rise in infrastructure expansions in the region and with Dubai aiming to be an entertainment hub by opening more theme parks and with Saudi Arabia opening more cinema halls, there are growth opportunities for the display signage market,” he said.

Moreover, he said that advancements in technology offerings and the ability to show vivid video content by the retailers to attract shoppers’ interest is where the digital signage has seen a major deployment.

The 55-inch 4K one-piece transparent screen will be available in the second quarter of next year but LG did not disclose the price.