Sony TV joins T10 league as official broadcasters
■
The second edition of the T10 League, which is expected to have more viewers, will have Sony Pictures Networks as broadcast partners for south Asia, the Middle East and North Africa for three years starting this season.
Shaji Ul Mulk, chairman of T10 League, said: “This deal allows us to take the league to a much-wider audience across the region and help us promote the format and grow year-on-year.”
The organisers expect the second edition to be watched extensively across the subcontinent and even in far off countries.
“We are committed to providing an unparalleled sports viewing experience to sports fans in India,” Rajesh Kaul, chief revenue officer, distribution and head of Sports and Business at Sony Pictures Networks, said in a release.
“The T10 League has already captured the interest of viewers because of its fast-paced format. The second edition has an impressive line-up of players from across the word which is sure to engage viewers who are looking for the best in sports entertainment.”
Speaking to Gulf News, Parvez Khan, T10 League board member elaborated on the impact of the deal.
“It is indeed a huge development that Sony has joined us. It shows the belief that Sony has for this shortest format of the game,” Khan said.
“We are hopeful that Sony will take our league to greater heights like they did the Indian Premier League (IPL). We and Sony can make it bigger and bigger.”
Sony Pictures Networks will now be broadcast partners for south Asia, the Middle East and North Africa and will be telecast live through Sony ESPN and Sony ESPN HD in India, Ten Sports in Pakistan, Ten Cricket in Middle East and North Africa. It will also be streamed on SonyLIV.