Panasonic sees B2B growth opportunities
Electronics giant chalks out strategy in bid to cut reliance on consumer electronics
Panasonic has chalked out its growth strategy for the next three years in a bid to cut its reliance on consumer electronics and focus more on the business-to-business (B2B) segment.
Hiroki Soejima, managing director of Panasonic Marketing Middle East and Africa, told Gulf News that businesses and organisations are now constantly innovating and utilising technology to streamline operations, drive efficiency and achieve better growth.
Moreover, he said, the digital transformation drive and the rise of educational technology to make learning collaborative and interactive through projectors, video walls, AR and VR technologies is gaining traction. According to industry reports, the UAE education market is set to grow 4.74 per cent during the period 2018-2022.
“The retail industry is also inclining towards audio-visual innovations to provide consumers with unique shopping experience while the GCC tourism industry, which is currently outperforming the global tourism indicators in terms of growth and spending, will also boost the leisure and entertainment industry,” he said.
Soejima said the region’s wide-ranging reforms to build diversified economies will create huge opportunities for Panasonic’s B2B solutions, which currently contributes to almost 20 per cent of its total revenue.
“We see a huge growth potential in B2B business as multiple projects are being announced across the region that we are closely following up for providing our expertise,” he said.