I retain clients because I don’t fake it

It might help sometimes, but not always. I work in the field of sales and some people might think that salesmen could be faking it. But first of all, you need to know what the customer’s requirement is. It is not necessary that your client will like what you have with you.

As a professional, I know exactly what the customer needs and I can sell him or her what is required — whether I do that from what I have to sell or get it from someone else.

As a client myself, I know that I do not need to buy what the salesperson is selling to me, I need to buy what I need. I cater to my client similarly because I have a realistic approach instead of trying to fake it. I have seen people doing that, but it doesn’t work in the long run.

In the end, when the customer will not be satisfied with the product you are selling, they will move to someone else. So, you are not building up the market, you are losing the client. Retaining a client is more important than selling a product.

From Mr Nadeem Ahmad

Sales manager working in Dubai